Ames Department Stores (AMES) Message Board

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Microcap & Penny Stocks : Ames Department Stores (AMES)

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To: Richard Mazzarella who wrote ()	6/9/2000 7:05:00 AM
From: Arthur Tang	Read Replies (1) of 1911

Fundamentally, Ames is sound except the merchandising and advertising have not been coordinated. Lack of advertising caused the fall off of traffic in march and april. Now they have build back to a minimum level. On good days in the past, AMES has double the customers in their parking lot. June block party only has a window poster, employees are not even aware of it. Mean while Cusano had big red vertical banners to build traffic and is slowly turning around Service Merchandise. Technically, while the shorts reduced some; it is still substantial. Watch the Herzog-Merrill Lynch saga. Merrill having only 40 market makers (others have 80) in their bull pan is not good at buying back shorts. Witness DELL fiasco that still kept low in price for almost a year now. AMES may be in the dog house for 2 years if Herzog does not buy back or market makers do not squeeze the shorts. Merrill Lynch is too strong a firm to get squeezed. Long term stockholder such as myself can afford to wait. But it is not the time to make a killing yet. Jerry Tsai of the Manhattan Fund fame, used to think the point of entry is when the technical correction is firmly in place. Even tho he is a relative by his first marriage, we all know, you have to watch the shorts count. No market maker will move the price up selling more borrowed AMES stock, until they buy back all the shorts. If we have to wait, then AMES better run well and continue to grow. Ettore has to visit all the lack of performance stores. Boost their morale and give them big red vertical banners to attract non-AMES customers from within the malls and from the highways and the byways. Free news releases can not end in Hartford. Just put one foot in front of the other and get the free news release out. Eventually, it will be set in its ways and the results will roll in by the content of the news releases. What is the jungle that can excite the new customers? Bargains by the bagfull? What is beyond bargains, I noticed name brands this week in the flyers. Good luck management get the news out.

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