FlatTaxMan...I'll break my vow of silence to respond to an intelligent point/counter point.
You raise a good issue regarding archival and retrieval, pointing out the "obvious"
But as a rebut, let me ask you a simple question re: your comment
"...one big obvious advantage? It can be archived and can be viewed at anytime one wishes. Try doing that with network television...."
(scroll down) . . . . . . . . .
. . . . . . . . . . Haven't you ever heard of video tape?
They have these things called VHS machines. Pretty nifty technology.
Now in support of what you say, I'll agree that retrival and access to info will be facilitated by being in mpeg or some other compressed format from any where and at any time. Hopefully, with a transmeta chipset and "Linux-light" OS, you'll soon be able also listen to (and watch) PNL-TV on your cell phone.
Another big advantage will be storage.
An analogy of what I mean is look at digital xray machines. These machines address both advantages over old fashion phot chemical x-ray machines.
A digital x-ray can be instanteous made and sent half way across the world or, for example, to a surgeon two floors down doing an operation waiting for a section done on a biopsy by the pathologist.
The digital xray can also be stored on disks and a server negating the need for huge rooms for film storage (which is a big problem).
However, regarding "dilution" of product, take a look at what napster and MP3 are doing to cd sales. They are changing the industry, and young kids are developing the opinion that they don't have to purchase music. Better compressed formats with use f broad band may one day also impinge upon the copyrights of video info. BlockBuster will stick around, but you may also have the opportunity to download a pirated copy of "American Beauty".
Consequently, the expectation that people may pay for archived materials is realistic, but IMO how much they will be willingly to pay is limited...since with broad band people will have access to a lot of channels.
Moreover, PNL isn't archiving Porn. PNL is archiving info the of value to very limited and specific audiences. The interview given by such and such a CEo, will be of value not to all the eyeballs coming to PNL's site. Such a interviews will only be viewed by the few who need to see. Thus the cost to produce will not be something most likely covered by subscribed viewership. The cost to produce will have to be paid for by the such and such being interviewed. Thus the infomercials.
Anyway and so.....again IMO ...what PNL will have to get back to an sell rather than a product, is access to that productwhen it does become archived. For the monthly fee of $30, Joe Smith will be able to full access to all archived materials.
Access to "the library" therefore in this digital economy becomes what is sold, and not the specific mp3 or archived interview. But again PNL isn't selling porn, so PNL has to continue to spend a lot on marketing.
PNL should IMO therefore also learn more from Porn sites because they are some of the most innovative with op ups and all kind of apropriately perverse tricks and developments (eg. toilet cams). Ironically, when I met with Glenn and Dave we joked about this.
(Remember my report? Guess not, since I'm supposedly just some P & D guy. Well anyway here's a link to it to refresh all of your short memories ) Message 8686639
They have a harder sell than porn sites though (pun intended), however PNL may wish to copy some of these sites flexible membership structures. The more months of membership you buy, the better the monthly rate. (Eg. 1 month= $35, 3 months = $90, 6 months equal $150, and a year down to $240).
Again ultimately for me, I see the bigger revenue stream potential still from memberships not advertising or pay per view activity. The "real estate" value of web advertising space is getting very diluted unless you have the watchers aka eyeballs to justify higher placement rates. Memberships imo provide a loyal retained customer base that has to resubscribe to continue to have access to archived material.
Thus this material is added content to the site, however, as I re think this a little as I write, PNL could still charge a "pay per view price" of say $10 per archived material. Thus making the monthly rate more attractive since only three retrievals pays for a whole month of unlimtited access.
Again I think the key is flexibility, doing Both/and rather than either/or but by encouraging membership through pricing incentives
I do not see this happening. I rather see another "voume" based web model. Why? maybe despite GZ's efforts, people just aren't yet interested in subscribing to all that PNL is agglomerating on PNL's site.
Again PNL's site has no celebrity hooters or Pamela Anderson tapes or even coed shower cams....
Sex sells. But does the daily rice commodity price in China elevate the same sustained interest?
Some sites are more difficult to erect than others.
See ya,
z (spelling not checked)
PS. Back to lurk mde again. Spin as u wish, or wish upon what u spin. Though I'll be surprised if this post too isn't construed and discussed ad naseum as though it were part of some "conspirancy".
Btw. I have a good alibi for those that think I also shot JFK.......though some of course will still insist I conspired with Castro, the CIA and the Mafia while I lay upon the grassy knoll. My alibi is below. .. .. . . . . . . . . . . . . . . . . .
I wasn't even a trinkle in my mother's eye until February of 1964. So good luck to all of you with your conspirancies theories. Last I checked the header on the thread was PronetLink, and the purpose of the thread was to discuss the stock's potential AND risks. |