Monday June 12, 12:18 pm Eastern Time
Company Press Release
SEDONA Corporation Announces Comprehensive Customer Relationship Management Solution for Small- to Mid-sized Financial Services Companies
Intarsia(TM) V1.2 available for select beta sites
LIMERICK, Penn.--(BUSINESS WIRE)--June 12, 2000-- SEDONA© Corporation (NASDAQ: SDNA - news; www.SEDONAcorp.com) announced today that Intarsia(TM), its new Internet customer relationship management (CRM) application solution for small- to mid-sized financial services companies, has become available to selected beta customers.
Intarsia is a comprehensive CRM solution that provides personalized customer interactions and profitability management to help optimize sales and marketing opportunities specifically for small and mid-sized financial services companies such as community banks, credit unions, brokerage firms and insurance agencies.
Intarsia V1.2 integrates an enhanced version of SEDONA's existing Customer Information Management System (CIMS) with its Visual Profiling application. Previously, these products were available only as individual components. In addition, Lead Factory, an Internet lead tracking and management application announced earlier this year, will be added in as an integral part of Intarsia.
How Intarsia Works
Intarsia users are able to enhance their internal customer and/or prospect data from back office systems, with ``live'' user demographics, behaviors, interests and preferences information provided by third-party content management suppliers. This enhanced data is then visually filtered and analyzed to provide timely and precise ``information-on-demand'' or ``Smart Content'' to all Intarsia's CRM front office components, such as lead tracking and management, profitability management, promotion management, segment management and report publisher. Intarsia enables small and mid-sized financial services companies to:
-- create ``look-a-like'' profiling models to effectively identify
prospects that share the same characteristics as their best
customers
-- identify, manage and measure who the most profitable customers,
households or products are
-- develop personalized sales and marketing initiatives to improve
their up-selling and cross-selling capabilities
SEDONA CEO, Marco Emrich commented, ``Intarsia is specifically designed to help financial services companies to personalize their sales and marketing efforts while at the same time manage their profitability. This is very important to the smaller financial services institutions such as community banks which are highly competitive in their local markets and who cannot afford to waste any marketing resources.''
Intarsia's V1.2 CIMS and Visual Profiling components are currently in beta test while the lead tracking and management component is expected to be available for beta by the end of June 2000. Intarsia V1.2 general availability is targeted for the third quarter of this year.
About SEDONA Corporation
SEDONA Corporation, (NASDAQ:SDNA - news), delivers Customer Relationship Management (CRM) solutions that help small-to-mid-sized financial services companies and etailers to personalize their customer interactions and to uncover otherwise unknown sales opportunities. SEDONA enables its own clients to obtain more qualified and profitable customers as well as retain and optimize the relationships with current customers. SEDONA is based outside Philadelphia and can be reached at www.sedonacorp.com or 1-800-815-3307.
Forward Looking Statements...
Statements made in this news release that relate to future plans, events or performances are forward-looking statements. Any statement containing words such as ``believes'' ``anticipates'' ``plans'' or ``expects'' and other statements which are not historical facts contained in this release are forward-looking, and these statements involve risks and uncertainties and are based on current expectations. Consequently, actual results could differ materially from the expectations expressed in these forward-looking statements.
SEDONA is a registered trademark and Intarsia is a trademark of SEDONA Corporation. All other trademarks are the property of their respective owners.
This press release and prior releases are available on both the SEDONA Web site at www.sedonacorp.com and on the KCSA Worldwide Web site at www.kcsa.com.
Contact:
SEDONA CORPORATION CONTACT:
Vicki Franchetti
(610) 495-3003, ext. 214
vickif@sedonacorp.com |
