Media Advisory; Calico Commerce and Forrester Research Host Executive Breakfast Briefings: Winning Strategies for Leading in eCommerce
SAN JOSE, Calif.--(BUSINESS WIRE)--June 13, 2000--Calico Commerce (Nasdaq:CLIC), a leading provider of eBusiness applications that enable companies to sell over the Web, and Forrester Research, a leading independent search firm that analyzes the future of technology, are hosting executive breakfast briefings in cities across the country to educate and support companies interested in how technology can improve their business practices. Along with industry-leading allies, Calico and Forrester will present ideas to help companies sort through vital eBusiness issues, prioritize what matters most to the business, and empower them to make the best strategic eBusiness decisions for today and tomorrow, in order for them to compete and conquer in eBusiness. Upcoming cities include Atlanta, Chicago, New York, and wrapping up in Boston on June 23, 2000.
Speakers include:
- Eric Schmitt, Commerce Site Analyst with Forrester Research, will detail the explosive growth in B2B eCommerce and how
organizations are moving quickly to gain a competitive
advantage via the Web.
- Matt DiMaria, Vice President of Marketing at Calico Commerce, shares how leading companies such as Nortel, Best Buy, Staples, GE Capital and others are gaining significant ROI
from their eCommerce solutions.
Key take-aways:
- Insight and recent findings from industry experts that will
provide tools for eBusiness success and leadership.
- How to incorporate Net markets as a component of your
eBusiness strategy.
- Tools to achieve competitive advantage by quickly driving new
products and services to market and using the Web to support
direct and indirect channels.
- Methods for increasing customer retention and satisfaction by
delivering unique value with a tailored customer experience.
- How to increase speed to market and ROI by implementing
eCommerce solutions based on open, flexible and
standards-based architecture.
Contact: For more information on Calico's seminar series and
participating cities, visit calico.com, or contact Joe Schwartz, Calico Commerce, 800-717-9077 ext.505
or Tom Stryker, The Horn Group, tstryker@horngroup.com
415-905-4008.
About Calico: Calico Commerce, Inc. can be found at
calico.com.
CONTACT:
Calico Commerce, Inc.
Joe Schwartz, 800/717-9077, ext. 505
or
The Horn Group, Inc.
Tom Stryker, 415/905-4008
tstryker@horngroup.com |
