well this did not cause the dive
INTZ
BW 06/13 08:12 Frost and Sullivan Predicts Educating End Users Key to Penetration of Intrusion Detection System Market
bcl2.newsalert.com
Business Wire - June 13, 2000 08:12
SAN JOSE, Calif.--(BUSINESS WIRE)--June 13, 2000--The U.S.
Intrusion Detection System (IDS) markets are experiencing tremendous
growth, but a lack of experience by the end user is limiting the potential of
this market. There will be expanded market growth once end users
understand the benefits of this segment of the intrusion detection market.
According to new strategic research from Frost & Sullivan
(www.frost.com), U.S. Network Security Markets: Intrusion Detection
Systems, this market generated $3.3 million in revenues in 1996, which
jumped to $62.3 million by 1999. It is projected this market will increase
its revenues to $1.7 billion by 2006. Not only do end users have to be
aware of the benefits of IDS, they must also have personnel educated in
understanding and implementing the technology.
"There is a lack of skilled personnel within end-user enterprises to fully
implement an enterprise-wide security policy," says Frost & Sullivan
Information Technology Industry Manager Rufus Connell. "The trouble is
that security is not as attractive as other markets, such as Enterprise
Resource Planning (ERP) and systems management. While these growth
areas attract quality software engineers and business analysts, security
software, with its strong growth and huge potential, will continue to
struggle."
Most security applications are complex in nature and are often difficult to
employ and not well understood except by trained experts. Market
participants will need to simplify their products to increase acceptance.
"User interfaces (UIs) that historically have been excessively complex have
limited their appeal," says Connell. "This difficulty of implementation has
limited the rapid acceptance of these products in the marketplace. Once
vendors simplify UIs and make these products easier to use for the
non-technical person, the market growth will become unlimited."
There are many technologies and products within the security software
market. While all the competition in the market has led to a decrease in
prices, the increased number of choices also confuse the end user.
"Vendors in this market need to educate the market not only on the
advantages to the enterprise of implementing these solutions, but on how
they work, how they can be used and how they interoperate with each
other," says Connell.
Frost & Sullivan presents the 2000 Marketing Engineering Awards to
companies that have worked hard to make a positive contribution to the
U.S. network security industry. The Sales Strategy Award is given to
Cisco Systems, while Internet Security Systems receives the Marketing
Strategy Award. The Product Differentiation Innovation Award is
presented to ODS Networks (Nasdaq:ODSI), which changed it's name to
Intrusion.com Incorporated (Nasdaq:INTZ).
Other companies participating within this industry include: AXENT
Technologies, Inc.; Cisco Systems, Inc.; CyberSafe Corporation; Internet
Security Systems, Inc.; Network Associates, Inc.; Network Flight
Recorder, Inc.; Network ICE Corporation; Network Security Wizards;
ODS Networks, Inc. and Tripwire, Inc.
This U.S. network security industry research has integrated the market
engineering consulting philosophy into the entire research process. Critical
phases of this research included: identification of industry challenges,
market engineering measurements, strategic recommendations, planning
and market monitoring. All of the vital elements of this system help the
market participants navigate successfully through the U.S. network security
markets.
Frost & Sullivan, which is headquartered in Silicon Valley, is a global
leader in international market consulting and training. Frost & Sullivan
monitors the Information Technologies industry for market trends, market
measurements and strategies. This ongoing research is an element of the
Frost & Sullivan Security Technologies Focus Subscription. Free executive
summaries are available to the press.
Along with publishing in-depth market consulting reports, Frost & Sullivan
also provides custom consulting needs to a variety of national and
international companies.
U.S. Network Security Market: Intrusion Detection Systems
Report: 7218-74 Date: May 2000 Price: $3,950
CONTACT: Frost & Sullivan
Ryan Joel Canales, 210/247-2401
Fax: 210/348-1003
rcanales@frost.com |
