Krispy Kreme Doughnuts, Inc. (KKD) Message Board

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Non-Tech : Krispy Kreme Doughnuts, Inc. (KKD)

KKD 21.00

0.0%

Aug 4 5:00 PM EST

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To: Paul Berliner who wrote (433)	6/14/2000 10:03:00 AM
From: Jon Koplik	Read Replies (1) of 1001

Re : KREM competing with Dunkin' Donuts -- (by the way, I am not "engaging" you here just to be a wiseguy, even if it does appear otherwise). The first thing my wife and I said to each other after tasting our first KREM donuts (a few weeks ago) (AND -- at an Amoco gas station "mini-mart," meaning that the donuts were at least 8 hours old) was ... "I guess we will never again in our entire lives buy any donuts at Dunkin Donuts." There was no comparison (in our minds); the KREM ones were much better. So ... your comments about KREM vs. DUNK -- are you saying this because of different business strategy approaches that the two companies have ? (Or, market "entrenchment" ?) Or what ? Jon.

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