KidsGrowth.com, LLC and the Ross Products Division of Abbott Laboratories Join Forces to Bring News and Information to the Pediatric Health Care Community
Collaboration Pairs Pediatric Medical Portal with Leader in Infant Formula
TAMPA, Fla.--(BW HealthWire)--June 14, 2000-- KidsGrowth.com, LLC (http://www.kidsgrowth.com) today announced an exclusive co-promotion agreement with the Ross Products Division of Abbott Laboratories to reach the pediatric and obstetrical (OB/GYN) health care communities with professional and consumer oriented content and e-commerce.
KidsGrowth.com will now promote Ross products and services on its KidsGrowth Professional(TM) and KidsGrowth Child
Health(TM) sites and will work with Ross Products in the development of online educational programs for medical
professionals. The consumer efforts will include joint development and promotion of Web site content for pregnant mothers and parents with infants and toddlers. The collaboration between KidsGrowth.com and Ross Products will expand access to the information and services available to moms and dads about pregnancy, post-pregnancy and the early stages of a child's life.
KidsGrowth.com is a vertical Internet portal managed and edited by a team of medical, education and business professionals committed both to child advocacy and to improving the management of physician practices that care for children.
KidsGrowth.com is a leading Internet destination for pediatricians, administrators, allied health professionals and the parent/patient community they serve.
``We have provided an information-rich forum for a wide range of individuals concerned with pediatric health and child development. This strategic alliance combines the promotional efforts of leaders in the pediatric and OB/GYN health care communities,'' said Richard Ferrelli, president and CEO of KidsGrowth.com, LLC. ``Ross Products is a well-known leader in pediatrics and obstetrics and is widely respected among health care professionals. This will add tremendous distribution strength and visibility to the KidsGrowth.com sites.''
``Our partnership with KidsGrowth.com will help us provide a broader range of online resources to the professionals and
consumers who have come to rely on our pediatric health care products and services,'' said Richard Schaefer, vice president of pediatric marketing for the Ross Products Division, Abbott Laboratories. ``We are pleased to be working with KidsGrowth.com to expand the content and viewership of our sites.''
chris |
