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Non-Tech : Seattle Filmworks (FOTO)

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To: majormember who wrote (68)6/15/2000 12:56:00 PM
From: zuma_rk  Read Replies (1) of 73
 
Pixami to Provide PhotoWorks with Online Photo Enhancement Technology

SAN RAMON, Calif.--(BUSINESS WIRE)--June 15, 2000--PhotoWorks.com (Nasdaq:FOTO - news) users will soon be able to do a lot more with their online photos, thanks to an agreement between PhotoWorks, Inc.© and Pixami, Inc. to integrate Pixami's online enhancement products onto the PhotoWorks.com site.

This functionality, developed by Pixami, includes the ability to enhance photos online and apply special effects, plus a variety of unique creative templates, photo album pages and print layouts.

``We are very pleased to be able to provide Pixami's products to PhotoWorks.com,'' said Tom Moore, President of Pixami. ``Pixami was founded to provide advanced functionality to photo sites to help them attract users, increase site stickiness, and generate additional revenue. PhotoWorks.com is the perfect partner to showcase our technology. It is a great relationship all around.''

Pixami's products are built on their industry-leading Bandwidth Independent Processing (BIP) technology. The major advantage of this technology is consistently fast image processing performance, unaffected by image size or connection speed. This is accomplished by a unique design that eliminates the need to ever pass high-resolution images over the Internet. BIP technology is the basis for the products that Pixami will provide to PhotoWorks.com.

Pixami's enhancement products are also designed to allow its partners, like PhotoWorks, to be able to add their own HTML user interface and identity, providing for a seamless integration into the site.

About Pixami

Pixami, Inc. provides online digital imaging products to photo sharing and printing sites that allow them to attract users, improve site stickiness, and increase revenues. Pixami's singular purpose is to provide products that help photo sites be successful.

Pixami's products are built on their groundbreaking Bandwidth Independent Processing (BIP) technology. The major advantage of this technology is consistently fast image processing performance, unaffected by image size or connection speed. This is accomplished by a unique design that eliminates the need to ever pass high-resolution images over the Internet.

BIP evolved from a proprietary code base of digital imaging technology from Image Software that took over 10 years to develop. Pixami was formed as a spin-off from Image Software in 1999.

Pixami has a proven track record and experienced management team, including Chairman, Stan Fry, and CEO, Tom Moore. Image Software's technology has been used in nearly 100 products for customers such as Apple, Agfa, Canon, Casio, FlashPoint Technology, Hewlett-Packard, Kodak, Konica, Mitsubishi, Olympus, Panasonic, Phillips, Sanyo, Sony and others. Pixami, Inc. is located at 2333 San Ramon Valley Blvd., Suite 150, San Ramon, CA 94583. Phone is 925/362-0496. Fax is 925/362-0494. Web site is www.pixami.com.

About PhotoWorks©

PhotoWorks is the Internet photo services company, dedicated to providing its customers with innovative ways to enjoy and use their photos. The PhotoWorks.com service provides both traditional and digital camera owners with the easiest way to store and organize photos online, share them with friends and family, order reprints, photo albums and other gifts.

The company draws upon a unique dual heritage as a top-rated photofinisher with over twenty years of experience along with a tradition of innovation and leadership in digital and online photo service. The company was the first to offer free scanning, online archiving and email sharing services to both traditional and digital cameras, and hosts the largest online photo archive in the world, currently with over 100 million images.

Based in Seattle, PhotoWorks, Inc. (Nasdaq NM:FOTO - news) was founded in 1978 and is backed by $15 million in venture capital funding led by Orca Bay Partners and Madrona Investment Group. More information is available at www.photoworks.com or by calling 800/746-8696.

--------------------------------------------------------------------------------
Contact:

Pixami, Inc.
Gary Wood, 530/582-5522
gwood@pixami.com
or
Hill Communications/LF Communications
Chad Hill/Len Fernandes, 925/945-7910 510/538-8916
hillcomm@earthlink.net
or
Owen Media for PhotoWorks
Rhia Siegle, 206/322-1167
rhias@owenmedia.com
or
Lippert/Heilshorn & Associates
Lillian Armstrong/David Barnard, 415/433-3777
(IR for PhotoWorks)
lillian@lhai-sf.com
david@lhai-sf.com
Keith Lippert, 212/838-3777

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