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Biotech / Medical : BioLase Technology, Inc. (BLTI)
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To: Steve Huskey who wrote (55)5/12/1997 7:00:00 PM
From: Neurogenesis   of 706
 
Yes. The problem with 'pull', is that it takes a herculean marketing effort (money) to induce/convince consumers that it's 'worth' the extra money.

As claims of super merit tend towards unsupportable, marketing dollars must increase. Anyone can make a shoe as good as Nike, so they must forever pay 'stars' hundreds of millions to sport the logo, and convince people that Nike is 'worth' more.
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