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Technology Stocks : WAP,the hottest in mobile internet

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To: fageri who wrote ()6/16/2000 1:34:00 AM
From: ms.smartest.person   of 18
 
Five Per Cent of All Europeans Will Use WAP Phones for Financial Services by 2004
by Mark Cooney
May 29 2000 04:10:00:000PM
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BRUSSELS -- The emergence of mobile broking will substantially increase the popularity of online sharedealing with one in 20 Europeans expected to bank via their mobile phones by 2004, according to a new report.
That represents 16 million people and, says London-based research agency Datamonitor, most of them will be buying and selling shares via their WAP (wireless application protocol) enabled phones.

According to Datamonitor, that figure will be 2.8 million people in Germany, 3 million in the UK, 2.5 million in France and 2.3 million in Italy. The Nordic nations of Sweden, Finland, Norway and Denmark will have a combined market of 2.2 million people.

The report described stockbroking and retail banking services as "ideally suited to the mobile distribution channel", and predicted mobile broking would be the "killer application of mobile banking." The report added: "Europeans are becoming more investment-savvy and are increasingly likely to trade momentum shares.

"This type of trading by members of the public means they must actively track their investments, or risk being swallowed by market volatility. The mobile phone provides this type of investor with a tool for minimizing their investment risk. This is achieved through personalized alerts warning the investor of certain . . . market conditions . . . that may require them to off-load shares."

The report also claimed that the current series of bank branch closures would hasten the popularity of mobile banking, although more likely through phones than personal computers. But the question Datamonitor asks is: "Can banks persuade their customers that mobile banking is as safe, viable and reliable as visiting their local branches."

Old habits can die hard, but an increasing number of consumers are choosing to avoid the branch queues.


europeaninvestor.com
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