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Technology Stocks : Ericsson overlook?
ERIC 9.365-0.4%2:52 PM EST

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To: tech101 who wrote (4141)6/16/2000 7:43:00 AM
From: Mika Kukkanen  Read Replies (2) of 5390
 
Ericsson supplies Bluetooth Radio modules for Qualcomm Digital Demonstration Handsets

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Date: Friday, June 16 2000

Bluetooth radio modules from Ericsson Microelectronics are incorporated in digital demonstration handsets shown by Qualcomm at the Bluetooth Congress 2000 in Monte Carlo. The demonstration follows an agreement announced in February for the joint development and marketing of wireless
technology solutions supporting both the Bluetooth wireless and CDMA standards.

"This application provides ample proof of the effectiveness of the concept of a complete Bluetooth radio in a single package," commented Bengt Callmer, Director of Communications, Ericsson Microelectronics. "It also
demonstrates Ericsson's ability to develop Bluetooth radios for different specifications, such as CDMA and GSM. The convenience of replacing cables between devices with a wireless link will rapidly be appreciated, and we
anticipate that Bluetooth radios from Ericsson will be used in many applications beyond mobile phones in the very near future."

The Qualcomm demonstration follows the introduction of the Ericsson model T36 mobile phone, which incorporates Bluetooth radio modules from Ericsson Microelectronics for GSM applications. Another product using the Bluetooth
radio for GSM is the Ericsson R520 GPRS phone.

According to a recent report by the US-based market research organisation In-Stat Group, the Bluetooth semiconductor market could easily exceed 600 million units in the year 2005. Revenues for this market are predicted to
be over US$1 billion by 2002, and more than US$3 billion by 2005.

Bluetooth is an open, short-range communications standard, developed jointly by Ericsson, Intel, IBM, Toshiba and Nokia. Bluetooth radios permit wireless connectivity between mobile appliances such as mobile phones and headsets or laptop computers. Other applications will be for
communication between mobile and fixed appliances, for example digital camera and printer. Fixed installations are another area where Bluetooth radios will be of benefit, by eliminating the need for cables between computers and their peripherals, whether in the same or a nearby room.

Ericsson is the leading communications supplier, combining innovation in mobility and Internet in creating the new era of mobile Internet. Ericsson provides total solutions covering everything from systems and applications
to mobile phones and other communications tools. With more than 100,000 employees in 140 countries, Ericsson simplifies communications for customers all over the world. Read more at www.ericsson.se/pressroom.

FOR FURTHER INFORMATION:

Bengt Callmer, Director of Communications, Ericsson Microelectronics AB
Phone + 46 8 757 4689, E-mail: bengt.callmer@ericsson.com

Kathy Egan, Vice President Communications, Ericsson Inc.
Phone: +1 212 685-4030, E-mail: kathy.egan@ericsson.com

About Bluetooth wireless technology
The Bluetooth wireless technology is set to transform the personal
connectivity market by providing freedom from wired connections. It is a
specification for a small-form factor, low-cost radio solution providing
links between PCs, mobile phones, other portable devices.

The Bluetooth Special Interest Group (SIG), comprised of leaders in the
telecommunications, computing, and network industries, is driving
development of the technology. The Bluetooth SIG includes promoter
companies: 3Com, Ericsson, IBM, Intel, Lucent, Microsoft, Motorola, Nokia,
and Toshiba, and over 1800 adopter companies.
Based on a BiCMOS ASIC and other functional blocks, the Ericsson Bluetooth
PBA 313 01/2 forms a complete radio, and has the RX and TX baluns and
antenna filter integrated into the substrate. No external shielding is
required, and connectivity is achieved through a Ball Grid Array (BGA). RF
output power is Class 2, and the PBA 313 01/2 is compliant with Bluetooth
specification version 1. The use of a complete LTCC based module enables
design of very efficient low cost filters to work with the highly
integrated radio IC which is required for a Bluetooth radio in a mobile
phone environment.

About Ericsson Microelectronics

Ericsson Microelectronics is a supplier of world class microelectronic
components for wireless applications, broadband communications, fixed
access and communication via fiberoptics. The product portfolio also
includes miniaturized DC/DC power modules for distributed power
architectures. Ericsson Microelectronics, with its global design,
development, manufacturing and sales network, is a leading supplier of
products to meet the increasing speed, bandwidth and mobility requirements
in the New Telecoms World.

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