LG markets set tops under the Zenith name, a C-Cube customer.............................
koreaherald.co.kr
LG develops HDTV set-top box for data broadcast
LG Electronics has developed a high-definition TV set-top box for digital data broadcasting via the Internet.
The company said it has unveiled the device, the world's first of its kind, at the Model Station Committee Meeting, an international broadcast industry forum recently held in Washington.
Some 70 major broadcasting companies including PBS, NBC and CBS attended the forum that discusses the standard and solutions for digital broadcasting.
LG's new set-top box is designed to offer interactive data broadcast service by just adding a new software, without changing major hardware, to receive digital data service coming in all formats including satellite and cable broadcast.
Data broadcast service allows viewers to access a wide variety of additional contents, including news, stock information and weather forecasts, while watching TV.
LG is the world's first firm to offer the data service on HD-quality displays, the company said.
LG's data broadcast system employs the specification required by the Advanced Television Enhancement Forum (ATVEF), an alliance of U.S. broadcast and cable networks, TV transports, consumer electronics and PC industries. Participants include LG, Intel, Microsoft, CNN and Sony.
The forum has established its digital TV standard including HTML 4.0 and Java Script 1.1 in January.
In addition to technologies for chipsets and TV sets, LG has secured key solutions for the ATVEF-standard data broadcasting service including content writing tools and data generators, establishing a major foothold in the next generation broadcast market in the world.
The company has applied for an international patent for some 30 related technologies.
For the first time in the world, the company, jointly with PBS, successfully demonstrated digital data broadcasting in the United States last October.
Digital data broadcast service is set to start in Korea in 2002. (HJJ)
Updated: 06/19/2000 |
