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To: 2MAR$ who wrote (29)6/19/2000 3:20:00 AM
From: 2MAR$   of 38
 
New AMD Duron Processor Enables Superior PC Solutions for Value Conscious

Business and Home Users


Business Editors/High-Tech Writers

SUNNYVALE, Calif--(BUSINESS WIRE)--June 19, 2000--

Systems featuring the AMD Duron processor planned to be available
worldwide from Compaq, Fujitsu-Siemens, HP, IBM, NEC, Systemax and
others

AMD today introduced the new AMD Duron(TM) processor, delivering
industry-leading performance for businesses and consumers in the value
PC space, characterized by systems that typically sell for less than
$1,000. The AMD Duron processor is available today at speed grades of
700MHz, 650MHz, and 600MHz.
The AMD Duron processor provides up to 25 percent more performance
on many industry leading benchmarks than an Intel Celeron processor at
the same clock speed. Leading computer manufacturers worldwide have
announced plans to offer AMD Duron processor-based systems, including
Compaq, Fujitsu-Siemens, Hewlett-Packard Company, IBM, NEC, Systemax
and others.
AMD Duron processor-based systems are ideal for applications
commonly used by value-conscious users, including word processing,
sending or receiving e-mails, managing personal finances, surfing the
Internet and running edutainment products.
"With the AMD Duron processor in the value space and the AMD
Athlon(TM) processor in the performance space, AMD now offers superior
solutions, top to bottom, across all desktop system price points.
Regardless of how much business and home users want to spend, at any
given system price point, they will get a better PC with an AMD
processor-based system," said Hector Ruiz, president and chief
operating officer of AMD.
"During the past year, thanks to strong execution and its overall
processor portfolio, AMD grew its unit share of the microprocessor
market noticeably. AMD looks to continue its success with the AMD
Duron processor," said George Iwanyc, principal analyst at Dataquest.
"The AMD Duron(TM) processor is an innovative processor designed
for the value PC market. With the AMD Duron processor, computer users
will get a PC capable of running today's applications with ease, and
with enough power to run the applications of tomorrow," said Brett
Faulk, director of Retail Desktop Product Marketing at Compaq.
"With the AMD Duron processor, value PC purchasers will receive a
no-compromise chip, offering the ultimate combination of capability,
durability and value in low-cost systems," said Dick Grote, R&D
Manager for HP's home products division.
"IBM is committed to providing high-quality computing solutions
for individual customers," said Tom Tobul, worldwide manager desktop
product marketing. "With the new AMD Duron processor, IBM expects to
continue to build on the success we have had with past AMD
processors."
"We recognize the AMD Duron processor is a superior product with
its innovative processor core design and affordability," said Koichi
Inoue, general manager, Desktop Products Division, Personal Systems
Business Group, Fujitsu Ltd.

About the AMD Duron(TM) Processor

The AMD Duron processor is a derivative of the award-winning AMD
Athlon processor and is designed to provide an optimized solution for
value conscious business and home users. Employing an innovative
design, the AMD Duron processor features a sophisticated cache
architecture with 192KB of total on-chip cache; a high-speed 200MHz
front-side bus, and a superscalar floating point unit with enhanced
3DNow!(TM) technology.
The AMD Duron processor offers value conscious buyers access to
technology and performance that stands out among other processors in
its class. It reflects AMD's 30 years of design and manufacturing
expertise and sales of more than 125 million PC processors. AMD Duron
processors are manufactured on AMD's 0.18 micron process technology in
Fab 25, Austin, Texas.

Pricing

The 700MHz, 650MHz, and 600MHz AMD Duron processors are priced at
$192, $154, and $112, respectively, each in 1,000-unit quantities.

About AMD

AMD is a global supplier of integrated circuits for the personal
and networked computer and communications markets with manufacturing
facilities in the United States, Europe, Japan and Asia. AMD produces
microprocessors, flash memory devices, and support circuitry for
communications and networking applications. Founded in 1969 and based
in Sunnyvale, California, AMD had revenues of $2.9 billion in 1999.
(NYSE:AMD).

Visit AMD on the Web

For more information about the new AMD Duron processor, please
visit our virtual pressroom at
amd.com. Additional press
releases and information about AMD and its products are available at:
amd.com

Note to Editors: Additional information will be available on
Monday morning. David Somo, vice president of marketing for AMD's
Computation Products Group, will lead a teleconference. Opening
remarks will be followed by a moderated question-and-answer period.

8 a.m. US PDT Domestic 1-800-834-5978 International 1-212-346-6516

Audio replay information:

A replay will be available beginning at 11 a.m. US PDT, June 19
and will run until 11 a.m. US PDT, June 26. Domestic -- 1-800-633-8284
International -- 1-858-812-6440 Reservation No. 15577465

B-roll footage:

B-roll featuring interviews with David Somo, Vice President of
Marketing for AMD's Computation Products Group, pictures of the AMD
Duron chip and AMD corporate views will be available on Monday morning
at the following times and coordinates:

0930-1000 EST Telstar 4, Transponder 6, Audio 6.2/6.8 (C-band)
1230-1300 EST Telstar 4, Transponder 6, Audio 6.2/6.8 (C-band)

Any inquiries should be directed to Bulletin International at
(212) 899-5450.

Cautionary Statement

This release contains forward-looking statements, which are made
pursuant to the safe harbor provisions of the U.S. Private Securities
Litigation Reform Act of 1995. Forward-looking statements are
generally preceded by words such as "plans," "expects," "believes,"
"anticipates" or "intends." Investors are cautioned that all
forward-looking statements in this release involve risks and
uncertainty that could cause actual results to differ materially from
current expectations. Forward looking statements in this release
include the risk that AMD will not be able to produce the AMD Duron
processor in the volumes and speed grades required by customers on a
timely bases, that the AMD Duron processor will not achieve customer
and market acceptance, that third parties may not provide timely
chipset and motherboard support for the AMD Duron processor and that
OEM partner systems incorporating the AMD Duron processor may not be
released on schedule or at all. We urge investors to review in detail
the risks and uncertainties in the Company's filings with the United
States Securities Exchange Commission.

AMD, the AMD logo, AMD Athlon, AMD Duron, 3DNow! and combinations
thereof, are trademarks of Advanced Micro Devices, Inc. Other product
names are for informational purposes only and may be trademarks of
their respective companies.

--30--jb/sf*

CONTACT: AMD Public Relations
Karen Rodgers, 512/602-4643
karen.rodgers@amd.com
or
Drew Prairie, 512/602-4425
drew.prairie@amd.com
or
Toni Beckham, 408/749-3127 (Investor Relations)

KEYWORD: CALIFORNIA INTERNATIONAL ASIA PACIFIC
INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS HARDWARE PRODUCT

Today's News On The Net - Business Wire's full file on the Internet
with Hyperlinks to your home page.
URL: businesswire.com




*** end of story ***
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