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Technology Stocks : Bluetooth: from RF semiconductors to softw. applications

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To: Mats Ericsson who wrote ()6/21/2000 10:06:00 AM
From: Dennis Roth   of 322
 
Ericsson sees Bluetooth product mass sales in 2001

telecomclick.com

06/20/00 03:40:57 PM Central Daylight Time
STOCKHOLM, June 20 (Reuters) - Swedish telecoms
equipment maker Ericsson said on Tuesday that products
using Bluetooth technology, which it has helped to develop,
would make a breakthrough next year.

``At the end of this year there will be several Bluetooth
products on the market but the real boost will come next
year when consumers can buy cameras, telephones, video
recorders and walkmans equipped with Bluetooth
technology,'' Anders Edlund, marketing director of
Ericsson's Bluetooth division, told Reuters OO the
sidelines of a telecoms conference.

Bluetooth is a communications standard developed by
Finland's Nokia, Ericsson, Intel, IBM and Toshiba of Japan,
allowing electronic gadgets from cameras to printers to
communicate by wireless.

Ericsson estimates that annual sales in 2005 will be between
500 million and one billion Bluetooth units.

``By that time there will be between one billion and 1.5
billion Bluetooth users,'' Edlund said.

Revenues for this market will exceed $1 billion by 2002 and
$3 billion by 2005, according to U.S.-based market research
organisation In-Stat Group.

Edlund said the mass production of Bluetooth
semiconductors had been delayed by silicon production.

``The big snag is that silicon production has not kept up
with the pace. Bluetooth technology is complicated to
make. We also want to make sure that the technology works
before we start mass production,'' Edlund said.

¸ 2000 Reuters Limited. All rights reserved.
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