The Big Pig Gig Launches New and Improved Website: www.bigpiggig.com; Web Surfers Invited to Use Pig-Latin Translator and Send Pork Cards
Business Editors, High Tech Writers
CINCINNATI--(BUSINESS WIRE)--June 21, 2000--The organizers of
Cincinnati's Big Pig Gig announced today the launch of an updated
website (www.bigpiggig.com) that allows web surfers to send pig-latin
emails and personalized pork cards, as well as purchase commemorative
Big Pig Gig clothing and merchandise online.
The site, developed by Cincinnati's MPI Studio
(www.mpistudio.com), also includes information about each of the
sponsors of the event, a "just for kids" section, information about
the Big Pig Gig, pig recipes, pig books and other related activities.
The site will soon include a searchable map showing the location of
each of the approximately 400 pigs, as well as full color photographs
of each pig.
The Big Pig Gig launched its original web site in January 2000.
Since that time, bigpiggig.com has had more than 2 million hits, and
currently averages 4,500 users daily. More than 150,000 pig-latin
translations have been sent to date, and approximately 10,000 pork
cards have gone from friend to friend, indicating the tremendous
popularity of these fun features.
"The website was already an entertaining way for people to find
more information about the Gig. But now it allows them to translate
Pig-Latin, send Pork Cards to their friends and purchase clothing and
merchandise to show their support for the Gig," said Tamara Harkavy,
Gig coordinator and executive director of Artworks.
The site's merchandise section will initially contain
approximately 15 products, including Gig t-shirts, pig-snout coffee
mugs and "hog callers", a noisemaker that sounds like a real pig.
"The site is a key marketing tool for the gig," says Harkavy.
"Providing an e-commerce outlet for Gig merchandise is a natural
extension. Pig lovers from BirmingHAM to Sowth Dakota will have
instant access to high-quality hog wear."
About MPI Studio, www.bigpiggig.com designer
As a public art event, the Gig necessitated an interactive
partner who could take the Gig's creative energy onto the web with the
same artistic approach and tolerance for pig puns. The Big Pig Gig
selected MPI Studio as its interactive agency due to their energetic,
creative and fun approach to promoting the event online. An excellent
example of the community support that has characterized the Big Pig
Gig, MPI Studio is hosting the site, and has developed and created all
of the interactive elements of the site as a pro bono contribution to
the Big Pig Gig.
About the Big Pig Gig
The Big Pig Gig is a public art event occurring from June -
October 2000 in Greater Cincinnati and Northern Kentucky. Nearly 400
painted fiberglass porkers will hog the streets in celebration of
Cincinnati's Porkopolis heritage. This community-wide public art
initiative showcases emerging and established local artists, supports
tourism and promotes regional partnerships. The Big Pig Gig is a
production of ARTWORKS, an award-winning arts-based employment and job
training program for youth in the Greater Cincinnati region.
--30--slb/clv*
CONTACT: Big Pig Gig
Betsy Neyer, 513/871-6258
or
Northlich Public Relations
Sheila Fitton, 513/762-1989
KEYWORD: OHIO KENTUCKY
INDUSTRY KEYWORD: INTERNET ENTERTAINMENT TRAVEL E-COMMERCE RETAIL
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