Hiya Cap, Gee, someone finally noticed. <g> --
June 25, 2000 9:00pm Palm Acquisitions Map Broad Mobile Plan By Todd Spangler Inter@ctive Week
Palm grew to prominence with a simple approach: Its handheld companions performed just a few basic, user-friendly, personal information management functions.
Now, its business is getting more complex as Palm tries to steer away from its dependence on the money it makes from selling hardware. The company sees its flagship devices -- more than 7 million have been sold to date -- becoming a great deal more than just personal information managers, or PIMs, a term that these days has derogatory connotations. In fact, as its first two acquisitions as an independent company attest, Palm (www. palm. com) would like its calculator-sized devices -- or more precisely, the operating system that runs them -- to serve as the foundation for just about every mobile activity in which you engage.
In late May, Palm said it would buy online calendar site AnyDay.com for about $80 million in cash and stock. The following week, Palm said it would snap up, for about $4 million in cash and stock, Actual Software (www. actualsoft. com), a small software developer based in Andover, Mass., that sells Internet mail client software for use with Palm's operating system, the Palm OS.
Now in the later stages of spinning off from parent 3Com, Palm raised more than $940 million from its initial public offering in March.
Palm envisions offering a "portable portal" through the AnyDay calendar that will not only let users store their calendars -- and access them anywhere -- but also act as a window into other e-commerce. For example, after you synchronize your Palm calendar with AnyDay, you might be offered tickets to concerts in the city to which you're traveling that match your personal profile. Actual's software lets Palm offer a much more full-featured e-mail client, though the company hasn't indicated exactly in what form it plans to deliver Actual's MultiMail product. In Palm's view of the mobile landscape, the AnyDay and Actual acquisitions also fit very nicely into Palm.net, the wireless Internet service it offers through BellSouth Wireless Data (www.bellsouthwd.com).
Analysts say Palm must continue to differentiate itself from other personal digital assistants in the category -- not just those running Microsoft's (www. microsoft. com) Pocket PC, an improved version of the Windows CE software for handheld computers, but also those of Palm OS licensees, such as Handspring (www.handspring.com).
The company is taking the necessary steps to make the Palm OS into a platform for wireless communications, says Rebecca Diercks, director of wireless research at Cahners In-Stat Group. "They've received a lot of pressure from their user base to improve the functionality, specifically on messaging and calendaring," she says.
Palm's strategy mirrors that of PC makers Compaq Computer and Gateway. Both companies have diversified beyond selling hardware -- which tends to be a low-margin commodity business -- by adding more software and services. Palm says that, as of the end of 1999, it derived about 99 percent of its revenue from sales of Palm handhelds. To be sure, it's a business that has proven profitable; however, Palm executives warn that its revenue will grow more slowly this year as it faces shortages in flash memory and LCD screens.
Ultimately, Palm seems to be positioning its handheld OS -- which has an estimated 78 percent market share of handheld computer platforms, according to International Data Corp. -- as the de facto standard for mobile computers and appliances, just as Microsoft's software has been for PCs.
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