5 NEWS WIRES ABOUT IOMGA
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Business Editors & Computer Writers
PC Expo Booth No. 3952
NEW YORK--(BUSINESS WIRE)--June 18, 1996--Continuing its drive to set the standard for personal storage solutions, Iomega Corporation (NASDAQ:IOMG) today announced a new program called IomegaReady, designed to assist OEMs, channel partners and consumers in launching, selling and identifying PCs equipped with Iomega storage drives.
IomegaReady Supports OEM Partners
IomegaReady ensures that OEM partners who create systems incorporating Iomega storage units are fully equipped to launch and sell those systems as compatible with Iomega media. Program components include:
-- sales team training
-- on-site sales support for key accounts
-- co-op advertising
-- joint point-of-purchase materials
-- incentive programs
-- phone support and print materials
IomegaReady Supports The Channel
IomegaReady not only provides support to OEM partners, it spurs demand for OEMs by addressing channel needs. To facilitate sales through the channel, IomegaReady affords VARs, resellers and retailers a comprehensive support program to encourage brand recognition of all "IomegaReady" systems. This program includes:
-- marketing and sales support and training
-- point-of-purchase collateral materials
-- catalog and logo branding
"The IomegaReady program embodies our desire for standardization in storage systems for consumers and business, education and government market partners," said Michael Collins, director of Iomega's channel and market development. "Iomega has made tremendous strides in gaining industry approval from PC manufacturers, and our
efforts now are focused on backing our marketing and sales partners in continuing to cultivate demand for OEM products incorporating Iomega-branded solutions."
IomegaReady Supports Consumer Interest
IomegaReady also makes it easy for consumers to identify the company's personal storage solutions. Components are tailored to build brand recognition, highlighted at point-of-purchase through IomegaReady's logo program. Program elements include:
-- consumer advertising
-- direct mail
-- interactive web site
-- service bureau program
Iomega's Zip drive is a $199 personal removable storage device that uses 100-megabyte Zip disks. Zip disks are available for as low as $14.95. The Jaz drive is a one-gigabyte removable hard drive capable of holding the entire contents of most internal hard drives. Jaz can be used on both PCs and Macs and costs $499 (internal) and
$599 (external) with disks as low as $99. The Ditto Easy tape backup drives rely on a "1-step" backup process, and are available in a range of models from $99.95 to $299.
Iomega Corp. provides personal computer storage solutions that help people manage their computer stuff -- anywhere. These solutions include: Zip drives and disks; Jaz one-gigabyte drives and disks; Ditto tape backup drives and tape cartridges; and the Bernoulli line of removable drives and disks. Used in homes, business, government
and education, and by creative professionals, Iomega storage solutions are available through computer retail stores, resellers and major distributors.
The Company can be reached at 800/MY-STUFF (800/697-8833) or on the World Wide Web at iomega.com.
Note To Editors: Iomega and Bernoulli are registered trademarks of, and Zip, Ditto, Jaz and the Iomega logo are trademarks of, Iomega Corp. All other product and brand names are the property of their respective companies.
--30--jr/sf* ahc
CONTACT: Iomega Corp.
A. Cory Maloy, 801/778-3712
Iomega Investor Relations, 801/778-3585 or
Copithorne & Bellows Alison Diboll, 415/975-2209 or
Kalt-Rosen & Associates
Howard Kalt, 415/397-2686
KEYWORD: NEW YORK CALIFORNIA
INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED PRODUCT TRADESHOW
REPEATS: New York 212-752-9600 or 800-221-2462; Boston 617-236-4266 or
800-225-2030; SF 415-986-4422 or 800-227-0845; LA 310-820-9473
BW URL: businesswire.com
BW0254 JUN 18,1996
Transmitted: 6/19/96 2:27 PM (iomg01)
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Business Editors & Computer Writers
NEW YORK--(BUSINESS WIRE)--June 18, 1996--Iomega Corp. (NASDAQ:IOMG) today
announced that Bandai Digital Entertainment Corp. (BDEC) expects to offer Iomega's award winning Zip drive as an option for its new multi-media Cyber/CD appliance, Bandai Pippin(TM) @World(R).
BDEC, a wholly owned subsidiary of Bandai Co. (Japan) which also markets the Mighty Morphin Power Rangers line of children's toys, plans to begin marketing the Zip-based storage bay option worldwide by the end of 1996.
The Bandai Pippin @World product line, jointly developed with Apple Computer, will transform home-use televisions into Internet, education and gaming terminals. It will offer Internet and World Wide Web access, as well as a slew of games and educational software packages.
"The Zip drive is a natural addition to the Bandai Pippin @World solution," said Steve McAllister, vice president of sales and marketing, BDEC. "Bandai Pippin @World represents the next generation of information appliances, and Zip represents the future of personal storage. It was an easy decision."
The Iomega Zip drive has won numerous accolades throughout the industry, including one of BusinessWeek's Best Product Picks of 1995, PC/Computing's Most Valuable Product and PC Magazine's Best of 1995 award. Iomega's Zip drive and disks provide more than 70 times the capacity of today's floppy disks, giving consumers unlimited capacity, increased flexibility, and a built-in back-up system.
Iomega Corp. provides personal computer storage solutions that help people manage their computer stuff -- anywhere. These solutions include: Zip drives and disks; Jaz one-gigabyte drives and disks; Ditto tape backup drives and tape cartridges; and the Bernoulli line of removable drives and disks.
Used in homes, business, government and education, and by creative professionals, Iomega storage solutions are available through computer retail stores, resellers and major distributors. The company can be reached at 800/MY-STUFF (800/697-8833) or on the World Wide Web at iomega.com.
Note to Editors: Iomega and Bernoulli are registered trademarks of, and
Zip, Ditto, Jaz and the Iomega logo are trademarks of, Iomega Corp. All
other brand and product names are property of their respective companies.
--30--ML/sf* ahc
CONTACT: Iomega Corporation
A. Cory Maloy, 801/778-3712
Iomega Investor Relations Department, 801/778-3585
or
Copithorne & Bellows
Susan Breshears, 415/975-2216
or
Kalt Rosen & Associates (investor relations)
Howard Kalt, 415/397-2686
or
Ogilvy, Adams and Rinehart
(for Bandai Digital Entertainment Corp.)
Jerry Kalman, 310/996-0545
KEYWORD: NEW YORK CALIFORNIA
INDUSTRY KEYWORD: COMED COMPUTERS/ELECTRONICS ENTERTAINMENT
INTERACTIVE/MULTIMEDIA/INTERNET PRODUCT TRADESHOW
REPEATS: New York 212-752-9600 or 800-221-2462; Boston 617-236-4266 or
800-225-2030; SF 415-986-4422 or 800-227-0845; LA 310-820-9473 BW URL:
businesswire.com
BW1377 JUN 18,1996
Transmitted: 6/19/96 2:25 PM (iomg02)
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Business Editors & Computer Writers
PC Expo Booth No. 3952
NEW YORK--(BUSINESS WIRE)--June 18, 1996--Iomega Corp. (NASDAQ:IOMG) today announced two new accessories for the Zip drive that will make personal high-capacity storage easier and more portable for mobile computer users.
The new Zip rechargeable power pack, Zip Unleashed!, will offer an easy and convenient way to take the external Zip drive anywhere. The new Zip card allows users of Intel-based mobile computers to enjoy the faster performance of the external SCSI Zip drive.
Iomega will be featuring both products at the PC Expo Conference in New York City, June 18-20, booth 3952.
Like all of Iomega's Zip drive accessories, these two new products are uniquely designed for portability, durability and ease-of-use to lighten the cumbersome load typically associated with serious mobile computing. The Zip drive eliminates the need to rely on numerous floppy disks because it offers 70 times more storage capacity with 100-megabyte Zip disks.
"Our customers told us they needed unlimited storage capacity between work and home, on the road, or wherever they go," said Andy Grolnick, Iomega's Zip product line manager. "Zip Unleashed!, the new rechargeable power pack, and the Zip card offer portable solutions which round out our complete family of Zip drive accessories."
The Zip Unleashed! rechargeable battery pack will power the Zip drive for up to three hours. It can also be plugged directly into a wall outlet for convenient, built-in charging. The wall prongs rotate a full 270 degrees, so the battery pack only uses one power outlet on a standard power strip.
Zip Unleashed! is lightweight and is about the size of a deck of cards (approximately 3-inches x 4-inches). It attaches easily and securely to the Zip drive, allowing the drive to be moved or placed in its vertical position during use. It is expected to be available in July at an estimated street price of $49.95 (U.S.).
The new Zip card is a type II PCMCIA-to-SCSI adapter the size of a credit card that easily connects to Intel-based notebook computers that have an available PCMCIA slot. With the Zip card, users can take advantage of the increased speed of SCSI Zip drives. The Zip card has a convenient flexible cable with a 25-pin connector for the Zip drive. It is available now at an estimated street price of $99.95.
The combination of the SCSI Zip drive, Zip card, and Zip Unleashed! battery pack offers personal value for laptop users at a low cost.
Iomega has shipped approximately 2 million Zip drives since its introduction last year, making it one of the industry's fastest-selling personal storage products. The Zip drive is available for an estimated street price of $199.95, with 100-megabyte Zip disks available for an estimated street price as low as $14.95 each.
Iomega Corp. provides personal computer storage solutions that help people manage their computer stuff -- anywhere. These solutions include: Zip drives and disks; Jaz one-gigabyte drives and disks; Ditto tape backup drives and tape cartridges; and the Bernoulli line of removable drives and disks. Used in homes, business, government and education, and by creative professionals, Iomega storage solutions are available through computer retail stores, resellers and major distributors.
The Company can be reached at 800/MY-STUFF (800/697-8833) or on the World Wide Web located at iomega.com.
Note To Editors: Iomega and Bernoulli are registered trademarks of, and Zip, Ditto, Jaz and the Iomega logo are trademarks of, Iomega Corporation. All other brand and product names are property of their respective companies.
--30--jr/sf* ahc
CONTACT: Iomega Corp.
A. Cory Maloy, 801/778-3712
Iomega Investor Relations, 801/778-3585
or
Copithorne & Bellows
Catherine Malone, 415/975-2277
or Kalt Rosen & Associates
Howard Kalt, 415/397-2686
KEYWORD: NEW YORK CALIFORNIA
INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED PRODUCT TRADESHOW REPEATS: New York 212-752-9600 or 800-221-2462; Boston 617-236-4266 or 800-225-2030; SF 415-986-4422 or 800-227-0845; LA 310-820-9473 BW URL: businesswire.com
BW0253 JUN 18,1996
Transmitted: 6/19/96 2:22 PM (iomg05)
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NEW YORK--(BUSINESS WIRE)--June 18, 1996--Iomega Corporation (NASDAQ:IOMG) today announced that it continues to gain significant industry support from major PC and consumer electronics companies that plan to incorporate Zip drives in their systems. Today's additions to the growing list of supporters of Iomega's Zip products include Unisys and Bandai Digital Entertainment Corporation.
With support from early adopters of the Zip drive - Power Computing, Micron Electronics, the first Windows-based PC OEM to adopt all of Iomega's products, Hewlett-Packard Company, Acer Corporation, Packard Bell Electronics, IBM, and NEC Technologies - Iomega's industry partnerships now span the consumer electronics and personal computer retail and commercial markets around the world.
"Broad industry support of the Zip drive is a sign of the times," said Kim B. Edwards, Iomega president and CEO. "Consumers aren't concerned with just text files. They're storing images, audio, PC games, graphics and stuff from the Internet, and they need a personal storage solution that can handle these demands. Major PC, consumer electronics and media companies have now responded in full force, identifying Zip as an industry pacesetter."
Industry analysts also are quick to recognize the trend.
"With its announcement today of broad industry support, Iomega has made significant strides in gaining the leadership position in removable storage," said Phil Devin, vice president and chief analyst, storage technologies for Dataquest. "Coupled with its success at retail, Zip is now a stronger candidate to be the potential replacement for the floppy."
In addition to being included in a range of PC OEM systems, Zip is being supported by several of the world's leading drive and media manufacturers, including TDK, Fuji, Sony, Maxell and Seiko Epson.
Since Iomega began shipping in March 1995, Iomega's Zip drive has become one of the hottest selling products at retail, with more than two million Zip drives shipped in a little more than one year. The popular drive provides more than 70 times the capacity of today's floppy disks, giving consumers unlimited capacity, increased flexibility, and a built-in back-up system.
Partners Quoted
Following are details of Iomega's current OEM relationships and relevant quotes from each company, listed alphabetically.
Acer Corporation -
Has chosen Zip to be the storage device in its innovative new PC line, the AcerBasic.
"To manufacture a PC that will sell for $500, we have to be extremely selective about each component we include," said Dixon Cheng, vice president and general manager, desktop division for Acer Corporation. "The Zip drive serves many functions in one, as a hard drive, as a backup solution and as a means to help people manage their stuff. We would not be able to keep costs under $500 without it."
PR contact: Jane Chen, Acer Corporate Communications, 886-2-545-5299 ext. 6418
Bandai Digital Equipment Corporation -
Plans to make the Zip drive an option on its new, ground breaking multimedia Internet and gaming terminal, Bandai Pippin @World by the end of 1996.
"The Zip drive is a natural addition to the Bandai Pippin @World solution," said Steve McAllister, vice president of sales and marketing at Bandai Digital Equipment Corporation. "Bandai Pippin @World represents the next generation of information appliance, and Zip represents the future of personal storage. It was an easy decision."
PR contact: Jerry Kalman, Ogilvy, Adams and Rinehart, 310/996-0545
Hewlett-Packard Company - Includes the Zip drive as a standard feature in its HP Pavilion 7110Z multimedia PCs.
"The Zip drive is a great storage compliment to the HP Pavilion RealLife imaging PCs," said Harry W. (Webb) McKinney, general manager, HP's Home Products Division. "By incorporating the Zip drive into the 7110Z model of the Pavilion line, we were able to address the need for increased storage when working with photographs and images."
PR Contact: Jef Holove, Hewlett-Packard, 408/553-3641
IBM -
Plans to include Zip in select models of its Aptiva PCs.
"By including Iomega's Zip drive into select models of Aptivas, IBM is providing its customers with the flexibility and convenience to significantly expand the storage capacity of their computers," said Jose Garcia, general manager, consumer desktop systems, IBM. "This reflects our continuing commitment to offer an open computing platform for consumers."
PR contact: Michael Corrado, manager of media relations, consumer division, 914/766-3419
Micron Electronics -
Offers a full suite of Iomega personal storage solutions.
"We consider Iomega to be the undisputed leader in the industry," said Jeff Moeser, director of desktop products at Micron. "It has become quite clear that we made the correct decision in including Iomega's products in our PCs. As expected, Iomega is creating the standard."
PR contact: Steve Laney, Micron Electronics, 208-893-3900
NEC Technologies -
Plans to include Zip in select models of the Ready and PowerMate Pro PCs as well as include Zip software across their entire line of PCs.
"Because we consider Iomega to be the emerging standard in removable storage, it was easy for us to work together with Iomega to meet the future storage needs of our consumer and corporate customers," said Murali Dharan, vice president of desktop systems at NEC Technologies. "Our customers, whether in the office or at home, are demanding more storage. Zip is simply the best solution."
PR contact: Rich Farana, NEC Technologies, 415/528-5361
Power Computing -
Currently offers Zip in its Mac-compatible desktop and tower systems - the PowerCenter and PowerTower lines.
"The speed, capacity and price point of Zip technology is a true breakthrough in storage," said Stephen Kahng, president and CEO of Power Computing Corporation. "With this technology we are able to offer customers an alternative to the floppy disk and the option of saving larger files, more images, video and audio on a very inexpensive, transportable medium."
PR contact: SoHanna Park, Stirling & Cohan, 415/513-0976
Unisys -
Plans to include Zip in its new Aquanta DM and Aquanta DX computers and offer Zip as an option across the entire line.
"We believe it's critical to help consumers personalize the PC," said Frank Brandenberg, group vice president and general manager of the Unisys personal computer division. "We see Zip as the perfect way to satisfy our customers' demands for a flexible and reliable storage solution as well as being the undisputed new standard in personal storage."
PR contact: Bruce Halvorsen, Unisys, 408/434-2125
Zip Specifics
There are currently two external models of the Zip drive - a parallel and a SCSI version, and two internal versions - one IDE version that fits in a 3.5-inch slot on a PC, and one SCSI internal model.
Companies embodying Zip drives in their products will be featured at Iomega's booth (No. 3952) at PC Expo in New York City, June 18-20.
Iomega Corporation provides personal computer storage solutions that help people manage their computer stuff--anywhere. These solutions include: Zip drives and disks; Jaz one-gigabyte drives and disks; Ditto tape backup drives and tape cartridges; and the Bernoulli line of removable drives and disks. Used in homes, business, government and education, and by creative professionals, Iomega storage solutions are available through computer retail stores, resellers and major distributors. The Company can be reached at 1 800/MY-STUFF (800/697-8833) or on the World Wide Web at iomega.com. -0-
Note to Editors: Iomega and Bernoulli are registered trademarks of, and Zip, Ditto, Jaz and the Iomega logo are trademarks of, Iomega Corporation. All other product and brand names are the property of their respective companies. (1) Dataquest, March 1996.
CONTACT:
Iomega Corporation
A. Cory Maloy, 801/778-3712
or
Copithorne and Bellows
Susan Breshears, 415/975-2216
or
Iomega
Investor Relations Department, 801/778-3585
or
Kalt Rosen & Associates
Howard Kalt, 415/397-2686 (IR)
KEYWORD: CALIFORNIA NEW YORK
INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED PRODUCT TRADESHOW
BW1376 JUN 18,1996
Transmitted: 6/19/96 2:05 PM (iomg06)
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Business Editors & Computer Writers
PC Expo, New York, Booth No. 3952
NEW YORK--(BUSINESS WIRE)--June 18, 1996--Iomega Corp. (NASDAQ:IOMG) today announced a new internal version of its popular Zip drive for laptop computers in a slimmer, lighter design.
Iomega expects the new mobile Zip drive to be available to manufacturers in the first quarter of 1997.
Compatible with all Zip disks, the new drive offers the same performance and ease-of-use in a sleek, new design that is ideal for laptop computers and rounds out the Zip family of products.
Iomega will be featuring a working prototype of the drive at the PC Expo Conference in New York, June 18-20, Booth No. 3952.
The new drive allows for true mobility, enabling users to conveniently take all their files anywhere they carry their laptop computers -- between home and work, on the road to remote locations, or to give multimedia presentations at customer sites -- without any
limits on storage capacity.
"Laptop computers have become the tool of choice for making presentations in the field and to remote customer sites," said Andy Seybold, a mobile industry analyst. "It is not surprising that multimedia applications with full sound and video have dramatically increased capacity needs far beyond the standard floppy drive. The new Zip drive standard is both welcome and necessary."
The most recent forecasts from Dataquest, a market research firm in San Jose, Calif., indicate that the total worldwide shipments of mobile PCs will reach 12.6 million by the end of 1996. To address this market opportunity, Iomega launched a major effort to redesign the Zip drive specifically for the requirements of laptop computers.
"Since we introduced the Zip drive last year, it has taken the retail market by storm, received endorsements from leading makers of desktop computers and consumer electronic products, and won numerous industry awards," said Timothy L. Hill, vice president of worldwide marketing at Iomega.
"We believe providing the Zip drive to the laptop computing industry is one of the next critical steps in establishing it as the new standard for a variety of industries and applications that require fast and convenient removable storage."
All Zip drives ship with Iomega's easy-to-use Zip tools file management software. Additional 100-megabyte Zip disks are available for an estimated street price as low as $14.95 each.
Iomega Corp. provides personal computer storage solutions that help people manage their computer stuff -- anywhere. These solutions include: Zip drives and disks; Jaz one-gigabyte drives and disks; Ditto tape backup drives and tape cartridges; and the Bernoulli line of removable drives and disks.
Used in homes, business, government and education and by creative professionals, Iomega storage solutions are available through computer retail stores, resellers and major distributors. The Company can be reached at 800/MY-STUFF (800/697-8833) or on the World Wide Web located at iomega.com.
Note to Editors: Iomega and Bernoulli are registered trademarks
of, and Zip, Ditto, Jaz and the Iomega logo are trademarks of, Iomega
Corp. All other brand and product names are property of their
respective companies.
--30--nb/sf* ahc
CONTACT: Iomega Corp.
A. Cory Maloy, 801/778-3712
Investor Relations Department, 801/778-3585
or
Copithorne & Bellows
Catherine Malone, 415/975-2277
or
Kalt Rosen & Associates
Howard Kalt, 415/397-2686 (Investor Relations)
KEYWORD: CALIFORNIA NEW YORK
INDUSTRY KEYWORD: COMED COMPUTERS/ELECTRONICS
INTERACTIVE/MULTIMEDIA/INTERNET PRODUCT TRADESHOW
REPEATS: New York 212-752-9600 or 800-221-2462; Boston 617-236-4266 or
800-225-2030; SF 415-986-4422 or 800-227-0845; LA 310-820-9473
BW URL: businesswire.com
BW0252 JUN 18,1996
Transmitted: 6/19/96 2:12 PM (iomg07) |
