Cinema Ride reports record revenues,  reduces loss
  LOS ANGELES (April 25) BUSINESS WIRE -April 25, 1997--Cinema Ride Inc.  (NASDAQ:MOVE) reported record revenues for the year ended Dec. 31,  1996, it was announced Friday by Mitch Francis, Cinema Ride chairman  and chief executive officer. 
  The results are due to the opening of its Times Square facility in New  York City in September 1996 and increases in revenues at its two other  facilities. 
  The company reported an increase in revenues of 48 percent to  $3,310,163 in 1996 compared with $2,230,255 in the previous year. The  Times Square Facility contributed $558,229 in revenues in the fourth  quarter (its first three months of operations), revenues from the Las  Vegas Facility and West Edmonton Mall Facility rose 22 percent to  $2,501,512 and 41 percent to $251,010, respectively. 
  Selling, general and administrative expenses decreased $199,500 or 6  percent primarily as a result of improved operating efficiencies at the  company's three facilities and reduced corporate expenditures. 
  Cinema Ride reported a net loss of $860,789 or 18 cents per share  compared with a net loss of $1,347,070 or 30 cents per share in 1995.  This loss includes an increase in expenses of approximately $508,000  resulting from the costs associated with the financing, building and  opening of the New York Facility. 
  "We are pleased to see an increase in revenues from our Las Vegas  facility and the encouraging initial revenues from our operation in  Times Square in the fourth quarter.  While income was lower in the  third quarter, our revenues are seasonal and tend to be strongest in  the second and third quarters, we expect to post improved results in  1997, the first year when all three facilities are in operation for the  full year," said Francis. 
  Cinema Ride develops, owns and operates amusement rides consisting of  3-D motion simulator attractions and filmed entertainment.  These rides  combine video projected three-dimensional action films with  hydraulically mobilized seating platforms that move in concert with the  on-screen action. 
  To date, the company has developed and opened three facilities, in Las  Vegas; Edmonton, Alberta; and Times Square in New York City. Cinema  Ride has headquarters in Studio City, Calif. 
  Except for the historical information contained herein, this news  release contains forward-looking statements that involve risks and  uncertainties, including the impact of competitive products and pricing  and general economic conditions as they affect the company's customers.  Actual results and developments may therefore differ materially from  those described in this release. 
  --30--EW/la*  RPL/la 
  CONTACT:  Cinema Ride Inc., Studio City 
           Mitch Francis, 818/761-1002 
  or 
           Self & Associates 
  Trudy M. Self, 818/880-5437 
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