Aus, I've bought into the SNDK/RMBS parallels. RMBS has been enjoying the fruits of their labors and the payoff of patented technological advances. As others have said, now that Tosh and Hit have caved in - everyone else will follow. Huge! SNDK also has patents on memory technology - and memory is so key as processors and software become ever more sophisticated and digital density demand increases, i.e. the desire to take higher-resolution pictures or record audio at a higher-fidelity. Plus, while you might upgrade your processor say once every couple years, you might buy memory every month. You only have one processor, but RAM is expandable. This should also be true for consumer devices - I buy one digital camera, but I might need a dozen memory cards (and 8MB is not enough let me tell ya!). As the flash mem devices proliferate - and you can bet there will be some applications that will surprise us - this demand will grow and grow.
But the thing I like best is that this is primarily a consumer product (at least right now) - read "non-internet". Consumer demand can swell in huge waves, and I believe that we will see very strong demand for these new products whether they be cameras, mp3 recorders, digital voice recorders, etc. for quite some time. To be able to endow a small electronic device with over 100MB of portable memory is very significant!
Sorry, so long-winded, but I think that SNDK could even out-Rambus RMBS. |
