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Non-Tech : Harrah's Entertainment (HET)

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To: DWB who wrote ()6/28/2000 8:39:00 AM
From: Paul Lee   of 164
 
WR Hambrecht Co Initiates Coverage of Harrah's Entertainment, Inc. HET)

Gaming Conglomerate Undervalued Given Expected Growth of 20 Plus Percent Over

Next Two Years

SAN FRANCISCO, June 28 /PRNewswire/ -- The following is being issued by WR Hambrecht + Co, a member of the National Association of Securities Dealers, CRD number 45040:

WR Hambrecht + Co today initiated research coverage on Harrah's Entertainment, Inc.(NYSE: HET) with a strong buy rating and a price target of $34. WR Hambrecht + Co.'s Gaming analyst Jeffrey B. Logsdon cited Harrah's diversification, accelerating EPS growth, and strategic acquisitions, extending brand presence and earnings growth as key reasons for the rating. WR Hambrecht + Co offers all its research reports free and real-time at www.wrhambrecht.com.

"Harrah's is the most diversified gaming conglomerate in the world, which affords it significant economies of scale and marketing leverage. Strategic acquisitions have played a central role in extending brand presence and earnings growth. This company represents quality growth at a significant discount in our estimation," Logsdon said.

Logsdon projects Harrah's EBITDA will reach $285 million in 2000 and $303 million in 2001, up from $237 million in 1999.

Harrah's Entertainment, Inc. is a consumer marketing company in the gaming industry, and operates casinos in more markets than any other casino company.
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