SEDONA Corporation To Provide Comprehensive CRM Solution For IBM AS/400; SEDONA's Intarsia More Widely Accessible To Financial Services Organizations
LIMERICK, Pa.--(BUSINESS WIRE)--June 28, 2000--SEDONA(R) Corporation (NASDAQ: SDNA) (www.sedonacorp.com) has announced an agreement with the IBM AS/400 Custom Technology Center in Rochester, Minnesota to port Intarsia(TM), SEDONA's new Internet customer relationship management (CRM) solution for community banks and other mid-sized financial services organizations, to the AS/400 e-business platform.
With the availability of Intarsia on the IBM AS/400, banks that currently experience the superior scalability, manageability and performance of the IBM system will be able to confidently install SEDONA's CRM solution knowing it will be compatible with their existing IT environment, helping to extend previous investments these institutions have made in AS/400 applications, training and technology. The IBM AS/400 is the world's number one midrange platform for running core business applications, and is widely popular among SEDONA's principal customer base of community banks, credit unions, brokerage firms and insurance agencies.
The currently installed customer base of several thousand banks with AS/400 systems will be able to quickly and easily implement the new offering and realize the immediate benefits of greatly increased effectiveness in their customer relationships, marketing programs and customer service operations.
"The SEDONA/IBM initiative is a strategically vital step forward in our efforts to provide financial services organizations, using the IBM AS/400 platform, all the advantages of our Internet CRM application solution," said Robert Griffin, SEDONA Vice President. "Because of its leading edge, easy to implement functionality, the AS/400 enjoys tremendous customer loyalty and a strong network of premier business partners. Our relationship with the IBM CTC team at the Rochester AS/400 development laboratory provides us the opportunity to collaborate with key AS/400 development resources to bring to our mutual customer in the financial services market the exceptional capabilities and functionality of Intarsia."
"The AS/400 Custom Technology Center is designed to provide customers and partners with AS/400 skills and know-how that are difficult to find anywhere else," said Richard B. Ross, Program Manager, IBM AS/400 Custom Technology Center. "We provide a unique depth and breadth of skills covering all AS/400 technology initiatives, and can make it easier to deliver solutions quickly. Partnering with Sedona on bringing their solutions to the AS/400 platform will allow us to address the needs of our mutual customers."
Customer shipments of Intarsia for the AS/400 e-business platform are expected to begin in the third quarter of this year.
About Intarsia...
Intarsia is a comprehensive Internet-based CRM solution that helps small and mid-sized financial services companies gain insight into their customers and operations, to optimize sales and marketing opportunities. It includes key capabilities such as profitability management of customers, households, branches and regions; the ability to create and track targeted customer groups for promotions; and the ability to create custom reports which can be emailed and published to the Web for management review. Intarsia also takes advantage of SEDONA's Visual Profiling technology which provides Smart Content - live, enhanced data visually presented that helps users better understand complex data with precision and ease. |
