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To: BryanB who wrote (11624)	7/2/2000 7:13:23 PM
From: Razorbak	Read Replies (3) of 32871

The Five Tenets of Crisis Communications Brian: Try this sometime. You might learn something... Crisis Communications must be: PROMPT -- else rumor and innuendo fill the void. HONEST -- or it will come back and bite you! INFORMATIVE -- enough information to create a story without legally compromising your situation. CONCERNED -- show people you care about their feelings. TWO-WAY -- allow for interaction with all important audiences. bernsteincom.com

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