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Technology Stocks : InfoSpace (INSP): Where GNET went!
INSP 127.35-2.3%Nov 26 3:59 PM EST

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To: levy who wrote (19801)7/3/2000 11:38:23 AM
From: Sarkie  Read Replies (1) of 28311
 
Levy, here is an article in which you should be very interested.
I have always stated I do not feel advertising via this method, is the best use of the marketing budget. Personally I would equate it to going to a penitentiary to raise funds for a judicial election campaign.

Barrons
interactive.wsj.com

The Stadium Jinx
Attaching a corporate name is good for the ego, but not for the stock price

By Andrew Bary

Corporations have rushed to put their names on sports stadiums and arenas in recent years, but the subsequent record of their stocks suggests that managements probably should refrain from these exercises in corporate ego aggrandizement.

Barron's has compiled a list of 47 arenas boasting corporate names that are home to teams in the four major professional sports: football, baseball, basketball and hockey. As our exclusive rankings show, the stocks of 17 of the 47 companies have declined since the stadiums opened, and just 13 of the 47 stocks have beaten the S&P 500 over those periods.
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