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Technology Stocks : AMAZON.COM -- WORLD LARGEST BOOKSTORE

AMZN 230.34

+0.5%

Oct 29 3:59 PM EDT

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To: Ray who wrote ()	5/14/1997 3:16:00 AM
From: Larry Abrams	of 43

Check out the co's top selling titles: amazon.com This company is a winner. Look at it top sellers. It is not a "mass" market bookseller and does not compete directly with Barnes & Noble or Boarders. Rather, because of the nature of its channel of distribution, the internet, it is attracting a "niche" clientel oriented toward technical software and hardware, and "how to" achieve high performance--personal and corporate. It's competitors are the Stacy's (dominant bookchain in the Bay area specializing in technical books) of the world. The company will also have a huge international business in technical books where accessibility to the current literature is nil. Lot of sales to high tech enclaves in India, Europe and the Far East. In short, this company should not be view as a "mass market" bookseller, but will dominate the lucrative "niche" of technical literature worldwide.

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