BEACON TRADING EXTENDS PRODUCT APPLICATIONS WITH THE ADDITION OF FRONTEND DIRECT ACCESS SOFTWARE FOR THE ACTIVE TRADER
SAN JOSE, Calif.-- June 12, 2000 – Beacon Trading, LLC a leader in Direct Access Execution Brokerage Services and Institutional Trading Services is pleased to announce the successful addition of FrontEnd, its new version of Direct Access Software. The windows-based system with its Auto Order Routing feature will allow users to execute orders more simply than before. The simple "point and click" operation enters the users limit, market, and stop loss orders directly to the market.
“Without a doubt this is one of the most user-friendly trading platform available today, states Donovan Lazar, Managing Director. “The addition of FrontEnd gives our clients a choice not seen by other Direct Access providers. We now have two completely separate platforms FrontEnd and Real Tick III,” Lazar added.
The system provides a real-time quote feed with the ability to view multiple NASDAQ Level II and Listed quotes, an ECN book, tickers, real time charts, time and sales, and analytical charting tools. In addition, the system has real time position summaries, realized and unrealized trading Profits & Losses, buying power, open orders, trading logs, and average costs of positions acquired.
Beacon Trading, LLC is offering FrontEnd software for a monthly charge of $125 combined with an offer to waive that charge if the user completes 30 trades in that month. Investors that execute as little as one trade per day can now look forward to fast, reliable, direct execution with no software or exchange fees. Other providers in the market today offer similar Direct Access platforms at a price level of $300 to $400 per month.
Beacon Trading, LLC was founded in 1998 as a Full Service Brokerage firm specializing in providing real-time data, direct access to the markets, and superior customer service for the most active segment of the online trading community. Beacon Trading LLC is committed to offering active traders multiple trading platforms in order to meet our client’s needs. We are continually testing software packages, which can allow our clients to trade without having the burden of a monthly fees. Beacon Trading takes pride in offering its customers direct pickup to a considerate Customer Service staff. Beacon Trading, LLC is backed by principals with over 40 years experience in the brokerage business. This separates Beacon Trading, LLC from the rest. Beacon Trading, LLC also provides Block Transactions for institutions, major investment managers, insurance companies, banks, and high net worth individuals. Beacon Trading, LLC’s competitors include E*Trade (NASDAQ: EGRP), Charles Schwab (NYSE: SCH), Ameritrade (NASDAQ: AMTD), TD Waterhouse (NYSE: TWE), MyTrack (NASDAQ: TRAC), DLJ Direct (NYSE: DIR) and National Discount Brokers (NYSE: NDB) A.B. Watley Group Inc. (NASDAQ: ABWG)
For additional information, please contact Sales at Beacon Trading, LLC (800) 469-0274 or visit our web site beacontrading.com |
