Ericsson overlook? Message Board

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Technology Stocks : Ericsson overlook?

ERIC 9.420

-0.8%

Jan 16 9:30 AM EST

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To: Jim Oravetz who wrote (4167)	7/6/2000 12:52:36 PM
From: Jim Oravetz	Read Replies (1) of 5390

European Telecoms Now a Buy By Chris Wickham 07/05/2000 ...Support for Equipment Makers, Too Among the handset makers, analyst support for both Nokia and Ericsson is strong, with "buy" recommendations from 26 and 25 brokers, respectively, and "sell" advice from none. But analysts still tend to favor Nokia over Ericsson. The Finnish group's shares have risen six-fold in the last two years, during which the company has overtaken Motorola to become the world's biggest maker of mobile handsets. Nokia's market share last year of just below 30% was almost double that of Motorola and Ericsson combined. But what sets Nokia apart from its competitors are its margins. In the first quarter of this year, Nokia's margin on handsets was 24% compared with 1.5% at Motorola and 3% at Ericsson. Despite predictions that handsets would increasingly become a commodity business, analysts say the Finnish company has maintained a stronger brand than its rivals, which has helped it sell higher-margin phones more successfully. worldlyinvestor.com Jim

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