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Microcap & Penny Stocks : FRANKLIN TELECOM (FTEL)
FTEL 0.770+8.3%12:53 PM EST

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To: vic klimpl who wrote (11177)5/14/1997 8:38:00 AM
From: (Bob) Zumbrunnen   of 41046
 
I think the only reason the market didn't react is because the market at large needs to be spoon-fed more information in such a press release. Joe Average had no idea what kind of *revenue* the announcement meant.

It would've had the desired (and correct) impact if it would've had the first sentence read something like "Franklin announces the signing of 4 major contracts, totaling approximately $200,000 per month in revenues." (oops. Should be "!") People want to hear about the *money*.

Doesn't bother me *too* much right now as the gaps in the press releases allow me to continue to add to my position for a longer time (gave up on lower prices and got more yesterday at 2.9375). Sure, it would be nice to see the quick paper gains that money-focused news releases would give me, but I'm confident my day will eventually come regardless.
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