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Technology Stocks : FAIM (Fairmarket, Inc.)

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To: Susan Saline who wrote (11)7/8/2000 3:25:49 AM
From: pdmoffett  Read Replies (1) of 16
 
What Rice said about FAIM on Apr 10, 2000

FairMarket, Inc. -- Deutsche Banc Alex. Brown's Rice
Initiates Research Coverage

NEW YORK, April 10 /PRNewswire/ -- Deutsche Banc Alex. Brown's Andrea Williams Rice today initiated research coverage of FairMarket, Inc. (FAIM -- 24-3/4) with a STRONG BUY investment rating on the shares. FairMarket is the leading provider of outsourced online auction and e-commerce solutions for businesses.

Rice's positive opinion on the shares of FairMarket is based on the following key investment factors:

* its dominant market leadership and critical mass;
* an impressive customer base;
* strategic partnerships with Internet leaders; and
* an attractive business model.



"We believe FairMarket has already established a leadership position and first-mover advantage in a market that is slated to grow rapidly over the next few years," said Rice. "We believe FairMarket's stock provides a compelling long-term investment opportunity."
Rice has established a 12-month price target of $40 per share on FairMarket, or 31.4x projected CY01 revenues, in line with other e-commerce enablers.
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