U.S. Wireless Data Selects Edelman Public Relations Worldwide as Agency of Record
NEW YORK, July 10 /PRNewswire/ -- U.S. Wireless Data, (USWD) (OTC Bulletin Board: USWDA - news), the leader in wireless payment services, has selected Edelman Public Relations Worldwide as its public relations agency of record. Edelman's initial focus will be to help create, manage and execute public relations programs to increase awareness of U.S. Wireless Data and its Wireless Express Payment Service(SM) (WEPS(SM)) product, the only truly neutral service enabling the secure delivery of wireless transactions to and from a card payment.
``Of all the talented, dynamic agencies we interviewed, Edelman's Communications Technology team and capabilities clearly came out on top,'' said Dean M. Leavitt, chairman and CEO of U.S. Wireless Data. ``In particular, we were impressed by Edelman's understanding of the wireless marketplace and the account team, as well as the vast resources and capabilities it offers our business.''
Edelman will work with U.S. Wireless Data to establish WEPS as the global standard for wireless point-of-sale (``POS'') transaction processing. WEPS provides a seamless interface between wireless POS terminals and credit card processors. The speed and accessibility offered by WEPS has the potential to open up vast new markets that have historically not accepted card payments, including quick service restaurants, delivery services and the transportation industry, to name a few.
Edelman's New York-based account team consists of Vice President Ellen Cooper, Account Supervisor Brendan P. Lewis, Senior Account Executive Angela Grande and Account Executives David Hochman and Phillippa Perkins. All are members of Edelman's Communications Technology Practice, which specializes in promoting companies and technologies in the wireless and broadband marketplace.
``We look forward to aggressively promoting U.S. Wireless Data,'' said Ellen Cooper. ``We believe that the company's first-mover status, satisfied customer base and expertise in the wireless payment services arena, provide enormous public relations opportunities, as well as the potential for explosive company growth in an increasingly crowded wireless marketplace.'' |
