AT&T Broadband Adds RespondTV to Interactive TV Platform; RespondTV to Integrate with AT&T Broadband's Advanced
Interactive TV Service
SAN FRANCISCO and ENGLEWOOD, Colo., July 10 /PRNewswire/ -- AT&T Broadband plans to use RespondTV's infrastructure and services to support interactive television applications, such as interactive video advertising, as part of the
cable operator's upcoming deployment of advanced digital set-top boxes and the Interactive Television platform, the companies said today. This agreement provides RespondTV with a distribution channel for its programming and advertising partners to air TV enhancements to AT&T interactive television customers.
The agreement will enable AT&T to take advantage of RespondTV's open standards-based technology for deployment across all AT&T Broadband cable systems. AT&T Broadband intends to integrate RespondTV functionality into its interactive television platform to create a seamless consumer experience and intends to use software tools from RespondTV to monitor and control enhancements in advertising and programming. As part of the agreement, RespondTV is working closely with AT&T on technology deployment and integration for trials and the initial system rollouts in 2000-2001.
``Our relationship with RespondTV marks AT&T's dedication to providing a compelling interactive TV platform that is a
natural extension of our customers' current TV viewing experience,'' said Rich Fickle, AT&T Broadband's senior vice president and program director for Interactive Television. ``Consumers want to interact with programming and advertising, and, with RespondTV, we are prepared to deliver an exciting interactive experience to AT&T cable customers across the nation.''
``We are pleased that AT&T has chosen RespondTV to support its aggressive interactive TV goals,'' said Richard Fisher,
RespondTV President. ``This relationship provides RespondTV with an unparalleled opportunity to help shape the future
direction of the enhanced TV marketplace with world class partner, AT&T.''
The RespondTV infrastructure teamed with the AT&T Broadband digital network infrastructure will enable viewers to enjoy
high-speed real time interaction, such as e-commerce transactions and information requests. RespondTV will provide AT&T Broadband with additional revenue streams and enhanced services that will help increase subscriber retention rates.
About RespondTV
RespondTV, Inc. is the leading infrastructure provider for real-time enhanced TV services. The company offers the most
comprehensive enhanced TV infrastructure and real-time interactivity services available today -- from serving, hosting and reporting to targeting and direct response applications. RespondTV technology works on any Internet standards-based set-top box including Microsoft, Liberate, PowerTV, Spyglass and AOLTV. RespondTV infrastructure and services enables advertisers, programmers and cable and satellite operators to deliver a new level of interactivity that is synchronous with their commercials and programming.
RespondTV enriches the viewer experience while introducing new revenue streams for its clients and their partners.
RespondTV is compatible with industry standard ATVEF-compliant enhanced TV systems and set-top boxes and has built a robust state-of-the-art server network that can handle television-sized audiences. RespondTV developed and conducted the first ever t-commerce enhancement and has over 50 partner deals with cable operators, programmers, advertisers, producers, platform developers and tools providers, and has aired enhancements for leading companies such as Bloomberg Television, Domino's Pizza, Condenet's Epicurious.com, Ford, HGTV, Ralston Purina, United Television and 1-800-FLOWERS.com.
WOW WHere is IATV hERE?
the usual...
chris |
