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Technology Stocks : AUTOHOME, Inc

ATHM 24.86

-0.2%

Nov 13 3:59 PM EST

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To: Larry S. who wrote (23476)	7/10/2000 1:53:22 PM
From: GraceZ	Read Replies (2) of 29970

giving away computers if you sign 2 year deal for their DSL service I guess that SBC is as desperate as the dialup guys. You could sense that from their negative ad campaign, any time you have to concentrate your advertising efforts on your competition's product it is bad.....you are giving them free advertising and it tells people that you don't really have anything to say about your own. There is also the free DSL guys, this has to have SBC concerned. Meanwhile thousands of people a day sign up with @Home and very few leave. ATHM has extremely low customer acquisition costs and no churn. It's good that SBC is doing this though, we don't want @Home to get too fat and happy, they need to stay on the ball, sign up those subs.

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