TSIG.com and Coca-Cola Enterprises Expand Football Campaign
ST. PETERSBURG, Fla.--(BUSINESSWIRE)--July 10 ,2000 --TeleServices Internet Group Inc. (OTC BB: TIGI - news), known as TSIG.com, today announced the expansion of its Coca-Cola college football campaign to include three additional states.
The Atlanta Coca-Cola Bottling Company, a division of Coca-Cola Enterprises, Inc., has decided to expand its Music/Phone Card Promotion with TSIG.com and distribute 2
million Coca-Cola Music/Phone Cards and 15 million Virtual MusicCards in connection with the ``Refresh the Rivalry'' campaign. The program will be centered around the annual Georgia vs. Georgia Tech College football blockbuster. The promotion is targeted to reach an estimated 4.6 million people in the greater Atlanta market commencing August 28, 2000 and concluding on October 31, 2000.
TSIG.com also announced that it has entered into a similar agreement with Coca-Cola Enterprises - Tennessee/Alabama Division to utilize the Music/Phone Card for two other emotionally charged college football classics. The first is the ``Celebrate the Rivalry'' sweepstakes, which highlights the annual Alabama vs. Auburn football showdown. The second initiative is for the coveted bragging rights of the annual football border war of Tennessee vs. Kentucky. Both programs kick off August 15, 2000 and conclude September 30, 2000. These two promotions will be enjoyed by Coke consumers in the Alabama, Kentucky and Tennessee markets.
These programs are aimed at the teen and young adult consumer market. They are designed to drive incremental sales volumes during the promotional time period by aligning with classic college football rivalries and to reinforce brand awareness through the use of music, the Internet and the telephone. The campaigns are built on the success of the promotional campaign held in January for Superbowl 2000. TSIG.com and Coca-Cola anticipate several further campaigns to be held in various regions across the United States in 2000 and 2001.
``We are thrilled to be involved in promoting these great football rivalries that generate so much emotion, and to expand our relationship with Coca-Cola beyond the Southeast into other parts of the country,'' commented Robert Gordon, chairman of TSIG.com.
Recent developments
In June 2000, TSIG.com reached definitive agreements to acquire GeneralSearch.Com, The Affinity Group, and Reliant Interactive Media Corp. General Search is an Internet portal designed to enhance the individual's online experience with a powerful and accurate search engine that utilizes filters to make it adult-content free. In addition to its powerful search engine, General Search offers FREE - Internet Access, E-mail, Voice Mail, Fax, and Integrated Messaging - with unlimited lifetime use. The Affinity Group specializes in database mining, product development and sales. Affinity forms partnerships with other successful companies in order to create synergies that offer the best products at attractive margins for Affinity and its partners. Reliant Interactive Media is a direct marketing company that specializes in the production of long-form commercial programming that drives retail sales via television and the Internet.
About TSIG.com
Headquartered in St. Petersburg, Florida, TeleServices Internet Group Inc., known as TSIG.com, has created its myCard programs to benefit both the corporate and non-profit communities, as well as consumers. TSIG.com forms myCard partnership agreements with national corporations and non-profit organizations, and then works with those partners to design revenue-generating programs that attract consumers to their Web sites. The first myCard program was myMusicCard, which enables consumers to purchase CDs and cassettes at the lowest available prices. Similarly TSIG.com's myPhotoCard programs provide low-cost film processing and Kodak Film, and the myPhoneCard programs provide low-cost prepaid long-distance calling card services. For all new myCard users, TSIG.com has recently arranged through General Search.Com to provide free Internet access for life, free e-mail, fax, integrated messaging and other features.
These customized marketing programs are intended to provide recurring revenues to TSIG.com and its partners, and help develop strong brand loyalty and awareness within target communities. TSIG.com further enhances its myCard programs by providing customer service and support with its Web-based call center and related services. With non-profit organizations, TSIG.com is engaged in ``cause-related marketing'' and has a ``volunteer sales force'' of millions generating sales and driving traffic to Internet sites for the lowest customer acquisition cost in the business. TSIG.com is the national marketing partner of UCP, the nation's largest non-profit health care organization and leader in the disability field, which each year serves over 1 million people with disabilities in the United States. TSIG.com's corporate web site is at www.tsig.com and the myMusicCard web site is at mymusiccard.com .
This press release contains ``forward-looking statements'' within the meaning of Section 27A of the 1933 Securities Act and Section 21E of the 1934 Securities Exchange Act. Actual results could differ materially, as the result of (1) competition in the markets for the company's products and services, (2) the ability of the company to execute its plans, (3) the availability of financing at favorable terms, and (4) other factors noted in the company's public filings with the SEC.
Contact:
TSIG.com
Paul Henry, 727/897-4000; phenry@tsig.com |
