Aus et al,
This appeared this morning. Sounds like a good move.
Jim
Tuesday July 11, 9:08 am Eastern Time
Company Press Release
SanDisk Chooses ARC Processor for
High-Volume Flash Storage Controller
Flexible 32-bit Processor Will Allow SanDisk's Customers To Differentiate Their Products;
ARC Allows Functions in Firmware, Resulting in Improved Time to Market
SAN JOSE, Calif.--(BUSINESS WIRE)--July 11, 2000-- SanDisk (NASDAQ:SNDK - news), the world's largest
supplier of flash memory cards, has chosen the ARC 32-bit configurable microprocessor from ARC Cores for its next
generation Mass Storage Flash controllers.
Yoram Cedar V.P. System Engineering, said, `` We see a long term need for a powerful, configurable, flexible and low
cost core. With those features SanDisk will be able to provide value added configurable products that will enable our
customers to differentiate their products in the market. A good example is content protection in our Secure Digital flash
cards. Because of its excellent performance at low power, the ARC core also gives us the ability to implement many
functions in firmware that today are implemented in hardwired logic and that will improve our time to market.''
SanDisk industry standard flash cards enable many new products including Internet music players, smart phones, digital
cameras, and handheld computers. The cards, with capacities ranging up to 1.2 gigabytes, are sold worldwide under the
SanDisk label in more than 20,000 retail stores.
``ARC's configurable microprocessor technology allows high-volume manufacturers to meet their specific design needs
with a solution that keeps pace with changing requirements and emerging standards,'' says Jim Turley, ARC's VP of
Marketing. ``It is that flexibility that provides companies, such as SanDisk, with a powerful design solution that meets
their cost and performance objectives in a timely manner. ARC's 32-bit architecture is now used in many
communications, consumer, and storage applications that need the flexibility that only ARC can provide.''
About SanDisk
SanDisk Corporation (www.sandisk.com) is the world's largest supplier of flash data storage products. SanDisk
(formerly SunDisk) was founded in 1988 by Eli Harari, an international authority on non-volatile memory technology.
SanDisk designs, develops and markets flash memory data storage products used in a wide variety of electronic systems.
The company has optimized its flash memory storage solution, known as ``system flash,'' to address the needs of many
emerging applications in the consumer electronics and industrial/communications markets.
In November 1995, SanDisk became a publicly traded company (NASDAQ:SNDK - news). The company, which has
approximately 800 employees, is headquartered at 140 Caspian Court, Sunnyvale, CA, 94089; phone (408) 542-0500 and
has sales offices in Sunnyvale, Columbus, OH, Washington, DC, Orlando, FL, Irvine, CA, Hannover, Germany, Paris,
France, Amsterdam, Holland, Hong Kong, China and Yokohama, Japan, where it operates a wholly-owned subsidiary,
SanDisk K.K.
SanDisk products are sold worldwide through numerous OEMs (original equipment manufacturers), distributors, VARs
(value-added resellers) and retailers. Many major OEMs sell cards produced by SanDisk under their own brand names.
These companies include Hewlett-Packard, Fujitsu, Motorola, Kodak and Panasonic. In 1999, SanDisk shipped five
million product units. SanDisk's revenues were $247 million during 1999, an 82 percent increase over the $135.8 million
in 1998. Net income in 1999 was $26.6 million, compared with $11.8 million in 1998.
About ARC Cores:
ARC Cores (a trading name of ARC International plc) is a leading designer and developer of customizable,
high-performance microprocessors and related intellectual property solutions for integrating microprocessors with
embedded systems applications. The ARC processor is an application-specific processor (ASP), that can be customized
for use in a variety of increasingly sophisticated products, including telecommunications, voice and data networking, and
consumer electronics products.
With ARChitect(TM), ARC's easy-to-use software program, customers are able to rapidly design and configure the ARC
processor. In addition, the ARC processor can be continually tested and verified at each stage of development, including
pre- and post-fabrication, to ensure that the ARC processor is optimized and properly configured to satisfy each
customer's requirements. The ARC processor can be manufactured with any semiconductor silicon process, thereby
enabling customers of ARC Cores to select the foundry of their choice.
The Company licenses its ARC processor and related intellectual property solutions to system original equipment
manufacturers (OEMs) and semiconductor vendors, including semiconductor manufacturers and companies that design
but do not manufacture semiconductors.
ARC Cores' principal offices are located in Elstree, England. ARC Cores also has four research and development offices
located in England, Canada and the United States. In addition, the Company has 12 sales offices in England, Canada,
France, Germany, Israel and the United States. The Company's Web site is located at: arccores.com or phone
+44.20.8236.2800 (UK) or +1.408.360.2120 (USA).
ARChitect is a trademark and ARC Cores is a trademark of ARC International (UK) Ltd. All other brands or product
names are the property of their respective holders.
Contact:
ARC Cores
Nitin Dahad, +44 (0)20 8236 2835
nitin.dahad@arccores.com
or
SanDisk
Bob Goligoski, 408/542-0463
bgoligoski@sandisk.com |
