MessageMedia Grows Its Consumer Services Business by 230% in Second Quarter
MessageMedia Gives Marketers a Direct Line to Active Audience
BOULDER, Colo.--(BUSINESS WIRE)--July 11, 2000--MessageMedia Inc. (Nasdaq:MESG), the leading provider of strategic messaging solutions and services, announced today that its Consumer Services business has grown by 230% in the past three months.
Marketers in the retail/e-tail, travel and entertainment industries have implemented outsourced and customer intelligence solutions for communicating with their customer, generating $5.87 million in messaging revenue in the second quarter of 2000, up from $1.78 million in the first quarter. These numbers do not include revenue from software licensing and sales. With MessageMedia messaging capabilities, clients have reported direct click-through response rates of more than 45%, up to 10 times those of traditional direct mail campaigns.
``More and more consumers are turning to the Internet as their primary link to suppliers of goods and services,'' said Larry Jones, CEO and President of MessageMedia. ``Our clients are using MessageMedia tools and software to commit to customer loyalty and retention programs and drive repeat business as well as new business. In this highly competitive market, response needs to be immediate, and the trust of the consumer is imperative. That is what MessageMedia is all about.''
Recent Consumer Services contract wins include: Sabre, Dealtime, cc:Rewards and Lifetouch Studios. They join a roster of clients that features leading companies and brands including Columbia House, Clinique, Mirage Resorts, Bass Hotels and Resorts, Hollywood.com, Valvoline, Gifts.com, Rosenbluth International/BizTravel.com, Starwood Hotels, Trans World Entertainment, Elderhostel, MTV, NBC TV, Ticketmaster/CitySearch, Martha Stewart and Mapquest.
Trans World Entertainment Center uses MessageMedia messaging services to deliver promotional incentives via e-mail in order to drive potential purchasers to the site Messaging allows TWEC to ``touch'' the customer at a number of points, from initial signup to loyalty levels based on repeated purchasing. The program is fully automated and event triggered, with automatic list hygiene and real-time click-through stats for accurate tracking. Offers include 10% introductory discounts, free shipping on orders and 20% discounts for repeat customers.
``MessageMedia's customized e-mail messaging is an excellent way to reinforce Trans World's ongoing commitment to customer service, while breaking down typical barriers to e-commerce,'' said Mike Madden, President/COO of Trans World Entertainment. ``Not only does it offer specific and unique information about artists and events, but it is also an integral part of our one-to-one customer service program.''
The UnityMail software is also an integral part to e-mail marketing for some companies. One UnityMail client that operates a large resort chain has shown exceptional response numbers from their e-mail campaign. One promotion showed a 46% click through rate using the UnityMail URL tracking feature. The results for the specific promotion were the sale of 1,000 room nights.
Consumer service companies use MessageMedia services to notify customers about upcoming events or opportunities; compile profiles of customer tastes and preferences to resell and cross-sell; provide a single point of contact for confirmations, cancellations, satisfaction surveys and customer care; offer specials and promotions to reinforce customer loyalty. |
