Really Good News for NETP!
Net Perceptions Launches Comprehensive Hosted Marketing Service for eRetailers
Personalization Network Combines Offline Intelligence and Online Action in an ASP Model for Complete, Affordable 1:1 eCommerce Marketing
MINNEAPOLIS--(BUSINESS WIRE)--July 12, 2000-- Net Perceptions, Inc. (Nasdaq: NETP - news) today announces the launch of the most comprehensive ASP-delivered business intelligence and personalized marketing service to date, Net Perceptions Personalization Network.
With the new Personalization Network, serious online retailers have, for the first time, a package that delivers essential understanding of connections between customers, products and promotions. It also allows marketers and merchandisers to act on that knowledge through the Web, e-mail and offline. The Network's combination of top-level retail analytics and targeted marketing capabilities means retailers have the opportunity to improve top line revenues and bottom line profits. And because the service is delivered in an Application Service Provider (ASP) model, the Network is implemented quickly, affordably and with fast time to benefit.
Initially Net Perceptions Personalization Network will offer four channels.
Intelligence Channel
Web Recommendation Channel
Customer Acquisition Channel
E-Mail Channel
All are driven by dedicated databases compiled and hosted by Net Perceptions and its Network associates. Each fulfills critical online marketing functions to acquire, engage and retain customers. Combined they are a single, unique source of customer and product understanding that supports solid marketing and merchandising action.
``Success requires a coordinated effort by marketing, merchandising and customer satisfaction teams,'' said Brad Miller, vice president and general manager of Net Perceptions' Network Division. ``The Intelligence Channel provides those groups deep, accurate analysis of what products are bought by which people, and when. Our customers find that leads to profitable marketing action.''
Said Tim Miller, director, Cabelas.com: ``Delivering a personal experience to our online customers is a key objective of our Web site. Net Perceptions' has years of experience delivering spot-on, taste-based suggestions and that's very impressive. We're excited about using the Web Recommendation Channel and the possibilities of the other channels we are considering.''
The Customer Acquisition Channel is offered in alliance with Angara. Angara Converter enables online retailers to accelerate customer acquisition by targeting relevant Website content to first-time visitors. It does this by combining broad, strategic marketing services and powerful online marketing tools, with a rich network of anonymous online profiles.
``As part of the Net Perceptions Personalization Network, Angara provides a proven solution for acquiring new online customers,'' said Mark Metcalfe, president and CEO of Angara. ``By linking Angara's conversion services for unknown Website visitors with the Network's other channels, online retailers can personalize marketing offers through the full customer lifecycle - from acquisition to retention.''
The fourth personalization channel focuses on direct outreach to consumers. That capability is delivered through the Personalization Network's E-Mail Channel, available through a strategic relationship with Xchange, Inc. announced in June. With this channel, clients will have the ability to design and deploy targeted consumer emails.
``In today's environment of one-click competition, e-businesses must efficiently deliver on the expectations of their customers,'' said Chris Selland, vice president of Customer Relationship Management Strategies for The Yankee Group. ``That requires an up-to-the-minute understanding of their behavior and the quality of their experience. But that's often not easy to achieve. The Personalization Network shows that Net Perceptions and its network partners have a clear vision of what's needed and offering it in an ASP model should make it attainable for a broader segment of the market.''
The four current channels are the foundation of a Personalization Network that Net Perceptions anticipates will expand as technology continues to mature and demand for personalization increases.
``I've watched personalization grow in just a few years from an exciting concept that we helped define to an essential ingredient for e-commerce,'' said Steven Snyder, Net Perceptions CEO. ``We see the Network as a way of delivering core business intelligence and personalized marketing capabilities to a much larger market. It meets the needs of large companies seeking a faster ramp time and those of medium and smaller businesses that don't have the resources to invest in owning and maintaining software on site. And the ASP model provides great flexibility for quickly adding channels as they are developed.''
About Angara
The leading provider of online marketing services to business-to-consumer companies, Angara E-Commerce Services, Inc. gives today's marketers the tools they need for 'Creating Customers Online.' Offering the industry's first Internet-based customer conversion service, Angara enables online marketers to quickly convert more browsers into buyers while lowering the cost of online customer acquisition. By leveraging a wealth of geographic and demographic information on millions of anonymous Internet user profiles, Angara's Converter is the only solution available today for targeting content to unidentified visitors in real-time. Funded by Kleiner Perkins Caufield & Byers, JMI Equities, VantagePoint Venture Partners and Stanford University, Angara is an early stage e-commerce company headquartered in Mountain View, California. Additional information on Angara's services and its commitment to protecting consumer privacy is available at angara.com, info@angara.com, or 1-888-952-5200. |
