Called IR (except there is no real department yet), waiting for response ("from someone who might know")to obvious questions: EMA involved? potential revenue generation?
We had, from the last quarter's report:
<Announced collaborative technology agreement with LG Electronics, Inc. to provide unique microstructure processing steps on parts of LG Electronics' flat panel displays to enhance their performance, and to provide technology consultation to advance the progress of LG Electronics field emission display (FED) technology."
We now have, from LG website news, these lovely handsets:
<LGE Becomes First in the World to Commercialize Organic EL on Mobile Handset - JUL. 6. 2000
Jointly developed by LG Electronics - LG Electronics Institute of Technology- LG Information and Communications to be launched on the market within first half of next year
To open a new chapter in the mobile phone market with attractive colors, high contrast and easy readable display.
Oganic EL is the next generation image display device for IMT-2000 handset, handheld PC and others
LG Electronics along with the LG Electronics Institute of Technology and LG Information and Communications succeeded in adapting Organic Electro Luminescence (EL) display to a fully working mobil phone (model: LGP 7400F i-folder type). With the successful world-first commercialization of organic EL with mobile handset, LG Electronics is now busy preparing for commercialization of this new innovative display.
Thanks to its attractive colors and excellent recognizable display of self-emitting devices, Organic EL is being touted as the next generation flat panel display.
Organic EL display is currently receiving much attention as the display for mobile phones that can meet requirements of the future's IMT 2000 mobile service, which will be offered by countries around the world from 2001. After starting commercial data service for mobile phones last year, mobile communication companies are now preparing for a potentially very lucrative IMT 2000 service that can support transmission of streaming videos.
Organic EL is well suited for image display for mobile communication devices thanks to its high recognition (level of recognition for messages and moving images on display), fine color and quick response time. Organic EL also has high resolution and easily realizes full color, and is therefore frequently referred to as the new display that can replace TFT- LCDs.
Organic EL display that has been used for mobile phone was initially used for text mode mobile phones last April before being successfully applied to a fully graphic mode commerce set based on consumer survey results. LG used its own technology to synthesize chemicals used for organic EL as well as in developing the operation chip for organic EL displays, securing a strong base for commercialization.
These displays have all evolved into full graphic mode, capable of alphanumeric characters in any language and with scaleable fonts. A typical cell phone display with pixel pitch 205 micron x 240micron is controlled from 9 to 81 rows by duty and maximum 128 columns, were driven by passive matrix. They may have also included nine standard single pixel indicators, called "icons".
The state-of-the-art display is an outcome of about three-year research participated by more than 30 researchers and invested with 10 million dollors and applied for around 30 domestic and overseas patents.
In addition, the LG Electronics Institute of Technology has the base technology developed with its own 4''full color QVGA (320 x 240) in 1998. LG- Elite also succeeded in developing full color Organic EL for 8''VGA (640 x 480) in 1999, bringing LG a step closer to advancing into mid to large displays with Organic EL.
lge.com |
