ALTA is still building their user base:
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Wednesday July 12, 6:33 pm Eastern Time
Company Press Release
SOURCE: AltaVista Company
AltaVista Climbs in Search Referrals
PALO ALTO, Calif., July 12 /PRNewswire/ -- AltaVista Company is now the second most popular referring search engine, passing Excite in the most recent survey by WebSideStory's StatMarket ( statmarket.com ). AltaVista is 10 percentage points ahead of the third place competitor.
AltaVista's global search referral percentage -- the amount of Web traffic worldwide it refers or directs to other sites -- has nearly doubled in the past 15 months, from 9.04 percent on April 5, 1999 to 16.56 percent on July 4, 2000, according to StatMarket. Only Yahoo ranked higher in the survey.
AltaVista believes that its search market share has risen due to the company's successful international expansion and continued worldwide commitment to search excellence.
``AltaVista continues to excel in search leadership by offering Web enthusiasts two of the three most popular activities conducted online: Web searches and product research,'' said Rod Schrock, president and CEO, AltaVista Company. ``When you combine our search excellence with a passionate team of employees who believe in opening up the Web for people to attain knowledge, this is the achievement you can expect.''
According to StatMarket data, AltaVista is now 10 percentage points ahead of Lycos and 11 percentage points in front of Excite.
StatMarket collects data for more than 40 million visitors a day to tens of thousands of Web sites worldwide using HitBox Enterprise ( hitboxenterprise.com )and other HitBox Web audience analysis services. WebSideStory is an Internet intelligence service that gathers and reports real-time data on global Internet user trends.
AltaVista cites several factors in its rise in referral traffic following the AltaVista Network re-launch on October 25, 1999:
Commitment to search leadership -- Since its inception as the Web's first full-text search engine in 1995, AltaVista has maintained excellence through its patented search technology in connecting people with the knowledge they need to succeed. AltaVista offers multi-dimensional Web searching at altavista.com and complementary pure Web page searching at raging.com . AltaVista performs about 40-50 million search queries daily, and nearly five billion per quarter.
International expansion -- AltaVista has successfully extended its global reach through search sites that index more than 95% of local Web sites in the UK, Sweden, The Netherlands, France, Italy, and Germany, and plans additional worldwide expansion throughout the year.
Award-winning marketing -- AltaVista's marketing has been critically acclaimed within the advertising and Internet industries, winning a prestigious Kelly award and AdAge's ``Best Ad of the Decade'' honor.
About AltaVista
AltaVista Company is the premier knowledge resource on the Internet at www.altavista.com. Building on its strong search heritage and patented technology, AltaVista unlocks the vast Internet to provide the richest, most relevant information access across multiple dimensions, including: Web pages, shopping, up-to-the-minute news, live audio and video, and community resources. AltaVista offers informative services including the multi-dimensional AltaVista Search, pure Web page Raging Search (www.raging.com) from AltaVista, AltaVista Shopping.com, AltaVista Live! personalized portal, and AltaVista Free Internet Access. AltaVista is a majority-owned operating company of CMGI, Inc. (Nasdaq: CMGI - news), Andover, Mass. AltaVista is headquartered in Palo Alto, Calif.
NOTE: AltaVista is registered with the U.S. Patent and Trademark Office. Shopping.com, Smart is Beautiful and AltaVista Free Access are trademarks of AltaVista Company or its affiliates. Product names mentioned herein may be trademarks and/or registered trademarks of their respective companies.
This release contains forward-looking statements which address a variety of subjects. The following important factors and uncertainties, among others, could cause actual results to differ materially from those described in these forward-looking statements: AltaVista may experience difficulties integrating technologies, operations and personnel of recent acquisitions, AltaVista's growth depends upon continued and increased demand for and market acceptance of AltaVista's web sites; and increased competition and technological changes in the markets in which AltaVista competes. For a detailed discussion of these and other cautionary statements, please refer to CMGI's filings with the Securities and Exchange Commission, including CMGI's Annual Report on Form 10-K for the most recently ended fiscal year.
SOURCE: AltaVista Company |
