Business Editors
 
	   CLEARWATER, Fla.--(BUSINESS WIRE)-July 7, 2000--G. Michael Harris,
COO of RMS Titanic Inc. (OTCBB:SOST) and expedition leader for the
July 20 salvage dive, today reiterated the team's commitment to
preserving and protecting the priceless artifacts they plan to recover
from the world's most famous shipwreck. "We are enthusiastic about the
opportunity and privilege to secure and preserve items from the ship
that are a direct link to history," said Harris.
	   "Anticipation is definitely building around the country as to what
the team will uncover down there," added Arnie Geller, CEO of RMS
Titanic Inc. "People are already trying to speculate on what we will
find. We do expect to yield a lot of high-profile artifacts that will
surely deteriorate if we don't protect them. And our mission is to
preserve the historic items we recover and, consistent with the
company policy, no items will be auctioned."
	   This upcoming expedition, continuing until Aug. 30, 2000, will
focus on the recovery of specific, priceless, high-profile targets and
other valuable artifacts. For the first time ever, the company will
actually enter the ship through the cargo hold for the specific
purpose of retrieving valuable artifacts and historic items. Previous
Titanic expeditions have only filmed inside the ship and recovered
items outside the ship in the half-mile-long debris field and have
determined that the shipwreck is deteriorating quickly from the
effects of microorganisms living in the deep ocean water.
	   The undersea salvage work will be headed by Submersible-Pilot
Ralph White and Salvage Master, Graham Jessop, in association with
Oceaneering International Inc. and their MAGELLAN 725 ROV and the P.P.
Shirshov Institute of Oceanology Russian Academy of Sciences, along
with their vessel "AKADEMIK MSTISLEV KELDYSH" and the submersibles
"MIR 1 and MIR 2." Professor Anatoly Sagalevitch will be heading up
the Russian delegation. There will be a team of 12 multinational
scientists to continue the scientific research of Titanic. The new
team has developed a state-of-the art ROV (remote operated vehicle)
the size of a human hand, complete with fiber-optic capabilities which
will facilitate the recovery efforts.
	   Under its new management team, RMS Titanic Inc. is responsible for
the worldwide sensation, "The Titanic Artifacts Exhibit," produced by
SFX Family Entertainment (NYSE:SFX). The exhibit contain hundreds of
artifacts salvaged from the Titanic's wreck site, two and a half miles
below the North Atlantic. "The Titanic Artifacts Exhibit" brings back
to life the unforgettable tale of the world's most famous maritime
disaster, from the grandeur and spectacle of her design, to the
personal stories of her passengers, to the tragic night of April 14,
1912, and to her subsequent discovery and the recovery of her
artifacts on the ocean floor.
	   RMS Titanic Inc. is the exclusive salvor-in-possession of the
Titanic wreck, which gives the company sole ownership rights to any
items recovered from the historic vessel's wreck site. In a June 1998
ruling, the Federal District Court (Virginia) commended the company
for "maximizing the wreck's historical value and returning the wreck's
artifacts to society for the general use and education of all
mankind." During the years 1998, 1996, 1994, 1993 and 1987, research
and recovery expeditions conducted by RMS Titanic Inc. have recovered
in excess of 5,000 artifacts from the Titanic wreck site.
	   More than 6 million people have attended exhibitions of the
company's Titanic artifacts throughout the world, in locations such as
Las Vegas; Boston; St. Paul, Minn.; Atlantic City, N.J.; Dallas;
Orlando and St. Petersburg, Fla.; Memphis, Tenn.; Long Beach, Calif.;
Toronto, Canada; Zurich, Switzerland; Tokyo and other cities in Japan;
Hamburg, Germany; and at the National Maritime Museum in Greenwich,
England. More information about RMS Titanic Inc. is available at its
Web site, www.rmstitanic.net.
 
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             Phil Lobel or Chris Kingry, 310/271-1551
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