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Strategies & Market Trends : Gorilla and King Portfolio Candidates

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To: mauser96 who wrote (27822)	7/13/2000 1:24:42 PM
From: Jacob Snyder	Read Replies (3) of 54805

re: QCOM gorilla status is weakened by it's distance from the ultimate consumers of it's products. Lots of examples of gorillas that sell to a mass market, but not directly. The earlier suggestion for a "QCOM Inside" marketing campaign, is excellent. Insist that all cellphones have an artistic "Q" somewhere on the outside, and then spend a few billion making sure everyone from Malaysia to Uruguay to Poland knows what "Q" stands for. The problem is, QCOM has neither the cash for this marketing campaign, nor the gorilla power to force the cellphone makers to do it. Maybe by 2003.

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