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Strategies & Market Trends : Gorilla and King Portfolio Candidates
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To: Jacob Snyder who wrote (27838)7/13/2000 4:34:51 PM
From: mauser96  Read Replies (1) of 54805
 
lots of examples of gorillas that sell to a mass market but not directly There are not lots of true gorillas period. (It's an elusive beast) The closest thing is is Intel, and there are some questions about it's exact status. When Cisco sells a router it isn't contained inside another physical product and is thus a step closer to the end user. The last thing companies like Nokia want now is a "QCOM Inside", but that could change. "Intel Inside" and little Windows stickers sure worked well for PC makers. The small PC makers found it gave them status and a brand name, and eventually the larger ones wanted it too, especially because they got a discount on chips. As the cell phone market migrates to the Asian makers, the same could apply.
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