Looks like Ericsson also has a marketing alliance with Juniper
Juniper Utilizes Ericsson Sales Connections
By Jim Wagner
Juniper Networks Inc. Wednesday leveraged its alliance with the worldwide
sales force of Ericsson LM Telephone Co. to set up routers for two new
international clients.
Last year, Juniper (NASDAQ:JNPR) was a start up router manufacturer with a
promising product line, but no international connections to market its
products.
Funding to the tune of $60 million poured in from companies like Lucent
Technologies Inc., and Nortel Networks Corporate Holding Co., (NYSE:NT)
but Ericsson bought into Juniper with enough cash to get on its board of
directors.
Pan-European IP carrier IPERGY Communications Inc., and Korean backbone
provider Internet Business Resources are Juniper's newest customers. The
International companies are incorporating Juniper routers into the
next-generation backbone services, as a result fo Juniper's association with
Ericsson.
Michael Ferioli, IPERGY managing director, said Juniper's M20 and M40
routers support its expanding plans for Europe and the U.S.
"We looked at various IP Internet backbone routers, but Juniper Networks
was the only company that shipped products that were capable of wire rate
STM-16 IP routing," Ferioli said. "In addition, our rapidly growing customer
base and the increasing demand for data traffic dictate us to be prepared to
scale our network operations."
Ferioli said the routers allowed his OC-48 backbone to take advantage of
multi-protocol label switching, a standards-approved technology for
speeding up network traffic flow and managing bandwidth.
The advantage of MLPS is it allows network traffic to be forwarded at the
layer 2 switching, rather than level 3 routing. Layer 2 switching is preferred by
carriers and network operations centers because it doesn't make packet
decisions, it simply forwards packets directly to nodes.
Korea is in desperate need of backbone expansion to accommodate business
customers. IBR has rolled out its own OC-3 optical network to meed the
demand for bandwidth. Its facility-based neutral private Internet exchange
allows businesses customer to bypass Korea's often-congested public
network, and take advantage of voice over IP services and streaming media.
Jason Ryu, IBR chief executive officer, said he had to look at several options
before deciding to go with Juniper's routers.
"The neutral private Internet exchange-type service has been widely accepted
as the next-generation solution for business-to-consumer and
business-to-business Internet networking in the United States," Ryu said.
"In order for the technique to work effectively, the service provider's
infrastructure has to be top notch, built around the latest and most advanced
networking equipment. In the case of IBR, extensive testing determined that
Juniper Networks M40 routers were the most capable of providing the
performance we were looking for."
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