NEWS - A big prestigious win for NETP today especially for its new Personalisation Network.
Williams-Sonoma Cooks Up Greater Customer Rapport Using Net PerceptionsMarketing Solutions
Fri Jul 14 07:16:00 EDT 2000
MINNEAPOLIS, Jul 14, 2000 (BUSINESS WIRE) -- Net Perceptions, Inc. (Nasdaq:
NETP) today announced that national specialty retailer, Williams-Sonoma, Inc. (NYSE: WSM) has signed an agreement licensing both Net Perceptions for E-commerce and the Personalization Network's Intelligence Channel.
Under terms of the agreement Williams-Sonoma will use the Intelligence Channel of the Net Perceptions Personalization Network to supply deep transactional analysis to support its marketing planning activities. The Personalization
Network is a comprehensive marketing system supported by Net Perceptions serving as an Application Service Provider (ASP). This business model allows retailers to deeply understand their customers without adding IT nfrastructure. In addition, Williams-Sonoma will deploy Net Perceptions' realtime, 1:1 personalized recommendations on its Web site at www.williams-sonoma.com.
"We always look for ways to increase the value we deliver to our customers,"said Shelley Nandkeolyar, Williams-Sonoma VP of E-Commerce. "Net Perceptions'e-commerce and intelligence capabilities will help us build and enhance direct relationships with our customers - getting the right products to the right people at the right time. That builds our brand and grows business."
Said Steve Larsen, Net Perceptions senior vice president: "We're proud to add a retailer of Williams-Sonoma's caliber to our client roster. They're a clear
leader in their category and we know that the impact of our technology on behalf of such best-of-breed players in a market compels the rest of the category to follow suite."
About Williams-Sonoma
Williams-Sonoma, Inc. is a national specialty retailer of high quality products for the home. These products are marketed through more than 341 retail stores, six mail order catalogs representing five distinct merchandising strategies (Williams-Sonoma, Pottery Barn, Pottery Barn Bed + Bath, Pottery Barn Kids, Hold Everything and Chambers), and an eCommerce Web site at www.williams-sonoma.com.
The company is headquartered in San Francisco.
About Net Perceptions
Net Perceptions is a leading provider of enterprise personalization and precision marketing software solutions. Its software and services are designed to help businesses understand customers individually, optimize product and
information assortments, prices and inventories and offer the right product to the right customer at the right price. Net Perceptions' customers include many of the world's best-known brands including: Williams-Sonoma, Bertelsmann, The Children's Place, Egghead.com, eToys.com, CDNOW, Fingerhut, Hudson's Bay Company, J.C. Penney, Procter & Gamble, Tower Records and Walgreens.
Headquartered in Minneapolis, the company has offices in San Francisco; New
York; Austin, Texas; Richardson, Texas; Berkshire, U.K.; Hong Kong; Singapore;
Frankfurt, Germany and a joint venture operation in Japan.
For more information about Net Perceptions products visit www.netperceptions.com
or call 800-466-0711
Net Perceptions is a registered trademark of Net Perceptions. All other
trademarks are the property of their respective owners. This news release
contains forward-looking statements that involve a number of risks and
uncertainties. Among the important factors that could cause actual results to
differ materially from those indicated by such forward-looking statements are
the company's limited operating history, delays in product development,
development of the Internet market, changes in product pricing policies,
competitive pressures, and the risk factors detailed from time to time in the
company's periodic reports and registration statements filed with the U.S.
Securities and Exchange Commission. |
