Broadband (a fat, high-speed data pipe) and Enhanced TV represent the next major wave of Internet adoption, in our view.
The TV is a viable contender to the PC for interactive supremacy in homes; however, the PC, with a broadband connection and streaming media, is gaining steam an entertainment portal and is arguably another form of Enhanced TV.
Growth is being driven by an expanding ecosystem of content, infrastructure and consumer demand.
We are moving closer to advertising nirvana-combining the emotional power of video with the transactional power of the Internet.
New platforms and bandwidth are enabling a content revolution in entertainment (especially music, video and games), education, productivity and communication.
The role and importance of traditional media in Enhanced TV and broadband Internet expanding.
We have included many forecasts, including:
T-commerce will be larger than e-commerce by 2004
25% of all TV media will be time-shifted by 2004
The TV will be a larger source of incremental interactive users than the PC in 2002
Streaming media usage will rise 10X within two years
We have created the Deutsche Banc Alex. Brown golden rules for successful Enhanced TV companies and describe the five “killer apps,” including our favorite, the program guide.
We address industry frameworks, the competitive landscape and coming events, a potential stock shopping list and private company profiles.
We believe the Enhanced TV and Broadband (ETV/BB) sector is broadly investable across infrastructure, services and content. |
