tricord.com
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From: "Huseth, Carleen" <CHuseth@tricord.com>
Subject: TRICORD NAMES JWT SPECIALIZED COMMUNICATIONS AS MARKETING AND COMMUNICATIONS PARTNER
Date: Mon, 17 Jul 2000 08:59:31 -0500
TRICORD NAMES JWT SPECIALIZED COMMUNICATIONS AS MARKETING AND COMMUNICATIONS PARTNER
J. Walter Thompson Company to Expand Tricord's Branding Efforts
Minneapolis, MN - (July 17, 2000) - Tricord Systems, Inc. (Nasdaq: TRCD), a developer of revolutionary server appliances, today announced that it has chosen JWT Specialized Communications as its partner for branding, marketing communications and public relations efforts.
"After a thorough agency selection process, JWT Specialized Communications' Business-to-Business Group emerged as the ideal partner as we expand our marketing initiatives and establish a presence in the server appliance market," said Greg Dahl, Vice President of Marketing and Business Development, Tricord Systems. "Recent funding, management additions, a key patent award and the addition of our Colorado operations have positioned us to become an emerging leader in the server appliance market. JWT will play an integral role in communicating and executing our business strategy."
JWT Specialized Communications is a wholly owned subsidiary of J. Walter Thompson (JWT), the oldest and still one of the largest advertising / brand communications agencies in the world. JWT is also a member of the WPP Group (Nasdaq: WPPGY), currently the world's largest communications company. A full service agency, JWT is famous for its expertise and commitment to building successful brands.
"With the agency's expertise in business-to-business marketing and brand consulting, we are an excellent fit for Tricord Systems," said Ron Jenkins, Managing Partner, JWT Specialized Communications. "From our perspective, they are also a good fit for us. In addition to having a truly revolutionary product, Tricord understands the value of branding and is committed to our process. As a result, we are very excited about our future work with the
company and our ability to significantly contribute to its success."
The account will be serviced out of the agency's Dallas and St. Louis offices and will be led by Veronica Spenser-Austin, Senior Partner and Matt Harris, Managing Director, St. Louis. |
