I reckon Peppers and Rodgers are doing a better job leveraging the NETP Personalization Summit than Waggoner Edstrom ever did:
Triangle Publishing Services Co. Retained by Peppers & Rogers Group to Produce 1to1 Personalization
TUESDAY, JULY 18, 2000 9:31 AM
- BusinessWire
NEWTON, Mass., Jul 18, 2000 (BUSINESS WIRE) --
New Publication for High-Level Executives and Personalization Decision Makers to Debut at Fall Personalization Summit 2000
Triangle Publishing Services Co. (TPSC), a leading editorial services company, today announced that it has been retained by Customer Relationship Management (CRM) consulting firm, Peppers and Rogers Group, to produce 1to1(R) Personalization: The Guide To Insights, Issues & Trends. The publication will premier as an authoritative guide, one which concentrates on the use of personalization technologies to create and maintain one-to-one customer relationships. The first issue will debut in November, in conjunction with the Fall Personalization Summit 2000, the leading event for CRM and personalization executives, sponsored and co-underwritten by Peppers and Rogers Group and Net Perceptions Inc.
1to1 Personalization is specifically designed for senior-level CRM and personalization decision makers across a broad array of industries. It is the first publication exclusively covering the dynamic personalization subject area by providing a forum for the industry's leading voices to share their views, advice and success stories on topics such as customer loyalty and retention, B2B marketing, ROI, privacy, e-mail marketing, channel integration and management as well as wireless personalization.
"Personalization is one of the fastest-growing areas of CRM. TPSC's extensive editorial and publishing expertise makes them the right solution for this important launch. We look forward to working with the TPSC team to create a publication that provides clarity and insight for the marketplace," said Karen Burka, Publisher of 1to1 Personalization and Director of Business Development for the Media Group at Peppers and Rogers Group.
"We're thrilled at the opportunity to collaborate with one of the most prestigious CRM consulting firms in the world to produce 1to1 Personalization," said Larry Marion, President of Triangle Publishing Services Company. "Peppers and Rogers Group is respected for its ability to understand and communicate how technology is changing the way companies build relationships with their customers. 1to1 Personalization will provide critical information to the market, as well as extend the Peppers and Rogers Group brand even further in this area."
1to1 Personalization will have an initial circulation of 10,000, with a bonus distribution of 2,000 at the Personalization Summit, November 12-14 at The Fairmont Hotel in San Francisco. In 2001, 1to1 Personalization will be published quarterly. Web users will have online access to selected content from 1to1 Personalization, as well as additional PRG resources developed by TPSC, including white papers, case studies, vendor product links and other information. To subscribe online, visit www.1to1.com/1to1/personalization/index.html.
About Triangle Publishing Services Company
Triangle Publishing Services Co. (TPSC) is a leading editorial services provider for print and Internet publishers and vendors. It provides the highest caliber editorial consulting services, new publication development and specialized content for publishers and vendors in the information technology industry. It has supervised communications and produced publications for CIO, InformationWeek, MASG, Computerworld, Microsoft, SAP, Compaq, Ziff Davis and other publishers and vendors.
Founded in 1993, TPSC is a Newton, MA-based, private company comprised of 56 writers, editors, art directors, programmers, sales executives and circulation experts. It provides a turnkey solution for publishers or vendors who seek to outsource some or all of their communications projects. Its special services include: the design and development of paid or free publications for B2B communications, supplements, redesigns, case studies and white papers as well as Web site design, content and maintenance.
For more information go to triangle-publishing.com.
About Peppers and Rogers Group
Peppers and Rogers Group provides thought leadership and strategic consulting services to businesses seeking to increase customer loyalty, satisfaction and profitability. It has extensive expertise in industries such as: IT, financial services, automotive, computers, consumer packaged goods, media, telecommunications and e-commerce. The firm was founded in 1993 by Don Peppers and Martha Rogers, Ph.D., the authors of the groundbreaking bestseller, The One to One Future.
The firm's consulting services include educational programs, research studies with benchmarking and metrics, keynote presentations, as well as custom publishing and media designed to help companies increase the value of their relationships with customers. Its media brands include 1to1 Magazine, co-published with Intertec/Primedia; 1to1 Marketer; INSIDE 1to1; and now 1to1 Personalization. In 1999, the firm launched 1to1 Executive Search, a recruiting firm specializing in CRM professionals and 1to1 Ventures, a venture capital fund.
Clients of Peppers and Rogers Group include: 1-800-Flowers, AT&T, BellSouth, Bertelsmann A.G., Ford Motor Company, Hewlett-Packard and Xerox. In addition to its headquarters in Stamford, CT, Peppers and Rogers Group has offices in San Mateo and Los Angeles, California, Sao Paulo, Brazil, London, Mexico, Australia and South Africa. You can visit Peppers and Rogers on the Internet at 1to1.com.
on the Summit |
