RespondTV Achieves Unprecedented Milestone in Enhanced TV Services
On-Air Enhanced TV Campaigns Now Total Over 3000 Hours of Programming
And 500 Enhanced Advertisements Aired
SAN FRANCISCO, July 19 /PRNewswire/ -- In the last six months, RespondTV,
the leading infrastructure provider for real-time enhanced TV services, has
aired in-program enhancements for over 3000 hours and enabled over
500 enhanced 30-second TV spots resulting in an extraordinary 23 percent
completion rate overall to enhanced offers. Over this same period, the
company has signed deals with four programmers, a distribution partner and
12 charter advertisers, achieving the highest growth rate in the enhanced TV
arena.
In Q2 2000 RespondTV realized over 80 percent quarter-to-quarter growth in
the number of hours of on-air enhanced programming and enabled 40 times the
number of 30 second enhanced TV advertisements as were enabled in Q1. "This
is just the beginning," said Richard Fisher, RespondTV president. "Our recent
deals with charter advertisers, programmers such as Tribune and Showtime and
our distribution deal with AT&T, validates our technology and proves that our
business model works. We expect our on-air campaigns and viewer response
rates will rise exponentially in the second half of 2000."
RespondTV tracks viewer response and completion rates to determine the
effectiveness of the campaigns served for its partners. For the first half
of 2000, RespondTV enhanced campaigns garnered an average completion rate of
23 percent demonstrating that enhanced television is an enormously effective
medium for direct response and commerce. New users, and users responding to
RespondTV enhanced TV campaigns have increased dramatically quarter-to-quarter
with growth of 126 percent and 179 percent respectively.
RespondTV's flat rate pricing structure, no matter what the offer,
encourages partners to push the envelope. RespondTV is working with its
programming partners and their advertisers on enhanced campaigns ranging from
e-commerce and lead generation to in-program sponsorship and sweepstakes.
Ralston Purina
For example, the recently enhanced Ralston Purina Puppy Chow advertisement
ran nationwide and offered viewers the chance to order a free "Incredible
Puppy Care Kit." Orders were received across 37 states in the U.S. and over
10 percent of viewers who interacted with the ad requested a kit (i.e., 10
percent of those who clicked on the enhanced ad completed the order process).
Bloomberg
Bloomberg's real-time interactive stock quote application, which has been
live since February, has seen an average of three stock quotes per interactive
viewing session. In addition, the in-program interactive advertising spots on
Bloomberg have seen average response rates of 10 percent.
CDNOW
CDNOW's in-program enhanced offer on Bay-area UPN affiliate, KBHK offered
a coupon for 30 percent off a Melissa Etheridge CD during a televised concert
and garnered a response rate of 22 percent.
RespondTV has over 50 partner deals with programmers, advertisers,
producers, platform developers and tools providers, and has aired enhancements
for leading companies such as Bloomberg Television, Domino's Pizza, Condenet's
Epicurious.com, Ford, HGTV, Ralston Purina, United Television and
1-800-FLOWERS.COM. RespondTV has recently signed programming business deals
with Tribune and Showtime and expects to have on-air campaigns live in the
second half of 2000.
About RespondTV
RespondTV, Inc. is the leading infrastructure provider for real-time
enhanced TV services. The company offers the most comprehensive enhanced TV
infrastructure and real-time interactivity services available today -- from
serving, hosting and reporting to targeting and direct response applications.
RespondTV enables programmers, cable and satellite operators and advertisers
to deliver a new level of interactivity that is synchronous with their
commercials and programming.
RespondTV enriches the viewer experience while introducing new revenue
streams for its clients and their partners. RespondTV is compatible with
industry standard ATVEF-compliant enhanced TV systems and settop boxes
including Microsoft, Liberate, PowerTV, Spyglass, and AOLTV, and has built a
robust state-of-the-art server network that can handle
television-sized audiences.
RespondTV is backed by equity investments from: AT&T Corp., Comcast, GE
Capital, Integrity Partners, Sequoia Partners, Showtime Networks, Tribune
Ventures and United Television. Additional information on RespondTV, Inc. can
be found online at www.respondtv.com.
SOURCE RespondTV
-0- 07/19/2000
/CONTACT: Heather Cabral of RespondTV, 415-522-5260, ext. 238, or
heather@respondtv.com/
/Web site: respondtv.com
CO: RespondTV
ST: California
IN: CPR MLM
SU:
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