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Non-Tech : adtrdng

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To: KevRupert who started this subject7/20/2000 7:23:03 AM
From: KevRupert   of 186
 
SNDK, ELI SUMMARY:

Thanks Jay! And of course Aus.

This quote deserves to be repeated:
<< I can't believe how many people don't understand our business. It is crazy. I just listened to the SSTI call saying that 80% of their sales came from 2Mbit flash.
We sell 256Mbit flash. Toshiba, Sandsik, Hitatchi, and Samsung are the only companies that make this, and all of the other flash capacity being added isn't going to alleviate the situation. >>

That was pretty close to his exact words, though he went on and was even more emphatic about how little people differentiated between Sandisk's flash and the flash that INTC, AMD, ATML, SSTI, and others sell. I think, but am not sure that the next analyst who spoke apologized for his own ignorance on that point. Some people will have to go do some homework. Eli said something like the "ignorance and misinformation about our company and the whole sector is unbelievable" (his emphasis).
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