Net Perceptions, Inc. (NETP) Message Board

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Technology Stocks : Net Perceptions, Inc. (NETP)

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To: rupert1 who wrote (2523)	7/20/2000 10:36:23 AM
From: gauguin	Read Replies (1) of 2908

Thanks to all who contributed to the PR debate. I would just like to say: --First, I agree the P&R relationship will help them --Second, I agree with whomever talked about changing a leopard's spots--it can be very difficult, if not impossible, to transform a technical CEO into an effective company promoter --Third, when I speak of PR I mean PR, not just IR. I agree with the comments about the general content of their press releases. Press releases does not a PR program make. Have they visited the editors and journalists of the major trade pubs? Have they personally been to visit the GartnerGroup, Forrester, Dataquests, Yankee Groups of the world? Have the personally approached "industry experts" to whom journalists often turn to for info and quotes? Have their senior execs made speeches at major industry forums (or do they merely set up booths at trade shows)? Have they gotten some of their early customers to speak to the realized business benefits they are achieving with the use of NETP? I could go on, but I think I've made the point. Regards, Gauguin

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