LU solution is not going to be easy.
1) Dump about 30,000 of the remaining 110,000 employees
2) Get rid of the board of old economy old guys and bring in board members that know a little more about business than running a monopoly and know more about technology and trends
3) Stop making stupid aquisitions. Fire the M&A folks.
4) New advertising scheme. "expect great things" is almost as lame as " we are the people......."
5) Get leadership with BALLS that is not afraid to make tough decisions, like hacking 30,000 employees (which should have been done two years ago). Enough of the coddling of the old bell guys and non achievers.
6) put a bullet in the products that add no value and do nothing but drag the rest of the company down (see the previous post about BALLS)
7) Fire the entire marketing organization who have continued to do a horrible job in scoping out the competition and coming up with a better box strategy before the competition hits the street. For instance, Cerent/Cisco is eating Lucent's breakfast, lunch and dinner. This is in Lucent's sweet spot, transmission.
I dropped all my LU when it spiked on the spin off news some time ago. Why, because it became apparent to me that this company is in a big company death spiral. Too many people, too much overhead, too many antiquated products, no VISION that ties the entire M&A and internal development scheme together. Dont expect anything from these guys for at least a year, except for the price to continue to drift into the 40s. |
