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Biotech / Medical : Stayhealthy.com: Monitoring your wellness on the Web

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To: Eric Fader who started this subject7/23/2000 10:47:06 AM
From: X-ray Vision  Read Replies (1) of 3785
 
Off topic a bit, although it does involve medical care and the internet. As Stayhealthy ramps up its advertising, I thought they might take a cue from this hospital's
ad campaign (see final paragraph). I wonder how much breast tissue or fat you get removed for 14 cents?



Sunday July 23 7:37 AM ET
S.African Hospital to Auction Plastic Surgery

CAPE TOWN, South Africa (Reuters) - A top South African private hospital will open an Internet auction Monday offering a range of plastic surgery operations from breast reductions to fat removal with a starting price of 14 cents.

``The bidding will be open-ended for one operation per day during the week. The operation will go to the highest bidder,'' Jack Shevel, chief executive officer of Netcare, South Africa's biggest private hospital group, told Reuters.

He said the average price for breast reduction surgery was about $2,000.

Bidders logging on to www.bidorbuy.co.za will be offered a breast reduction operation Monday, laser skin resurfacing on Tuesday, fat removal Wednesday, facial hair removal on Thursday and eyelid surgery Friday.

All the operations -- to be carried out at Johannesburg's Park Lane Clinic -- are elective surgery and therefore not covered by medical insurance schemes.

``We are looking to attract uninsured patients. The target market for cosmetic surgery is the higher income bracket. We will see what they are prepared to pay,'' Shevel said.

He denied the auction was a publicity stunt but admitted he expected the South African Medical Association to be less than supportive.

The auction will be accompanied by a giant billboard in Johannesburg repeating the word ``Tits'' in letters of decreasing size and advertising the Web site.
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